The document compares the traffic rankings of several real estate brokerage websites in the Princeton, NJ area using data from Alexa.com. Alexa ranks websites based on a combination of estimated monthly visitors and page views over a three-month period, with a lower number indicating a more popular site. The rankings show Weichert has the lowest number at 12,261, followed by Coldwell Banker International at 12,777, with other major brokers such as Long and Foster, Prudential Fox & Roach, and Gloria Nilson GMAC further down the list.

1. Weichert, Princeton Office Comparison of ‘Traffic Rank’ of RE Broker Websites in the Princeton & Greater Princeton, NJ Markets via Alexa.com

2. Prepared by: Joshua D. Wilton Broker/ Sales Associate/ Manager Weichert Princeton Office o 609-921-1900 x 103 www.facebook.com/weichertprinceton www.facebook.com/princetonhomes Data source: alexa.com, information deemed reliable, not guaranteed

3. What is Alexa.com…? A listing of all sites on the Web, sorted by traffic... Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources. The information is sorted, sifted, anonymized, counted, and computed, until, finally, we get the traffic rankings shown in the Alexa service. - Alexa.com www.alexa.com

4. What is Traffic Rank? The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on a value derived from these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site's current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter. - Alexa.com

5. Current Rankings (remember, the lower # the better…) Company Ranking Weichert 12,261 Coldwell Banker Int’l 12,777 Long and Foster 38,046 CB Moves 69,975 Prudential Fox & Roach 132,198 Gloria Nilson GMAC 404,172 NT Callaway 1.428 million Henderson Sotheby’s 3.739 million

6. Current Weichert.com Rankings

7. Current Hendersonsir.com Ranking

8. Current NTcallaway.com Ranking

9. Current Weichert.com Rankings

10. Current Prufoxroach.com Rankings

11. Current Glorianilson.com Rankings

12. Weichert.com vs. CB Rankings