The document discusses market research conducted on magazine prices for a target R&B magazine audience. A survey of 20 people found they prefer magazines priced between £1-2. Existing R&B magazines like Vibe and XXL have higher prices of £3.11-3.95 targeted at older audiences. Considering the target audience of 15-25 year olds, many of whom are students, the document concludes a price of £1.20 would be reasonable and affordable for the new magazine. It also decides on a weekly publication frequency to maintain reader interest.