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Mobile apps of two popular Bulgarian lifestyle magazines, Nash Dom and Jenata Dnes, have been launched. Over the first two months, the Woman Today app achieved 1,461 downloads and the Our Home app achieved 2,526 downloads. The interactive format of mobile apps provides opportunities for advertisers to creatively present products through buttons to play video clips, link to websites, display gallery slideshows, and provide additional product information. Advertisers can also link to purchasing sites from selected products. The mobile app developer charges rates per month ranging from 550 to 685 euros for features like active links, galleries, videos, and shopping displays.
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- 1. Mobile Apps
- 2. Mobile Apps The first lifestyle magazines on the Bulgarian market Press group Bolkan Media Group presents its newest project - mobile applications of Nash Dom and Jenata Dnes magazines. The most popular issues on our market can now be purchased over the internet wherever you are. Mobile applications break the boundaries of the conventional paper based media and offer greater opportunities not only for presenting text information, but numerous pictures, video, music and applications as well. Content becomes interactive and eases the customer to the right information while having fun at the same time.
- 3. Mobile Apps Some numbers… Over the first two month we managed to achieve 1461 unique downloads for The Woman Today, 2526 for Our Home and 33 annual prescriptions as of 19.04.2013! Opportunities The interactive environment provides great opportunities for advertisers to present their products in mobile applications in numerous creative ways. Here are some of them:
- 4. • With a press of a button the customer can activate a video clip. • Pressing the company’s logo directs to its official cite. Advertising with Video
- 5. Gallery Slideshow • Gallery with photos of the interior and exterior of the presented vehicle by navigating through the little squares.
- 7. • By pressing the button “i” an additional window with comprehensive information opens for the selected product. Additional Information
- 8. Shopping • By selecting a product the customer can be redirected to a purchasing site.
- 9. We are expecting you! Bolkan Media Group Rates per single page with:Rates per single page with: PricePrice /per/per month/month/ Active linkActive link 550 EUR550 EUR Gallery up to five pagesGallery up to five pages 630 EUR630 EUR Video clip up to 5 MBVideo clip up to 5 MB 685 EUR685 EUR Display of up to 8 selectable products for shoppingDisplay of up to 8 selectable products for shopping 650 EUR650 EUR
- 10. We are expecting you! Bolkan Media Group