Here are a few interesting ways through which innovative blockchain technology and allied solutions can improve the existing marketing industry. https://arsr.tech/how-can-blockchain-technology-improve-the-marketing-industry/

1. How Can Blockchain
Technology Improve The
Marketing Industry?
By- ARSR Tech

3. Introduction
• Blockchain can bring about significant ramifications
for the advertising and marketing industry. According
to a major survey, however, only 8% of businesses
consider the use of blockchain in marketing to be
highly or extremely crucial.
• Blockchain technology is poorly understood and
surrounded by a great deal of buzz. This
combination provides a natural entry barrier and has
likely prompted marketers to adopt a “wait and see”
stance. There are numerous reasons, however, to
invest the effort necessary to comprehend the
technology and investigate specific marketing use
cases for your organization.

4. • Similar to digital platforms, social media and
banking, blockchain may reward early adopters
who are committed to innovative approaches.
• The impact of blockchain technology on the
consumer-brand relationship is tremendous.
The decentralized and encrypted data record
can assist marketers in addressing privacy
concerns, enhancing security, and increasing
customer transparency. The blockchain can
eliminate click fraud in advertising, facilitate
direct partnerships with publishers, and increase
marketing ROI.

5. Marketing and Blockchain – Is it
Possible?
• Due to a lack of transparency, marketers spend
billions annually to combat fraud, enhance brand
safety, and protect consumer privacy.
• According to a prominent article on the global
advertisement scenario, 71 percent of marketers in
16 of the largest worldwide markets concur that
evaluating the efficacy of digital media investment
has become more challenging over time.
• Having accounted for 45 percent of ad costs, video
ad spends were targeted by 64 percent of all ad
frauds. Cyberattacks and bots caused over $10
billion in losses to businesses.

6. Marketing and Blockchain – Is it
Possible?
• Blockchain is a revolutionary technology in the
marketing sector that not only makes it
faster, easier & more convenient for marketers
to evaluate digital media expenditures, but also
prevents fraud and cyberattacks. It has various
marketing use cases that include improved
privacy of data, better loyalty programs,
enhanced content management as well as
seamless payments and better fraud prevention.

7. Some Exciting Applications of
Blockchain in Marketing
• Prevention of Fraud
• Payments
• Improved Performance Management
• Better Content Marketing
• Privacy of Data
• Enhanced Loyalty Programs
• Facilitates Credibility & Trust

8. Prevention of Fraud
• The immutability and transparency of
blockchain enable marketers to monitor
fraudulent actions in their advertising campaigns
by spotting bots that are installed to artificially
increase views and clicks. This enables them to
take preventative actions against such acts,
thereby increasing security and decreasing
marketing expenditures.
•

9. Payments
• Digital payments are the most
obvious application of blockchain technology.
Blockchain’s smart contracts and currencies
(tokens) make digital payments between
advertisers, publishers, and customers simple,
transparent, and automated. These not only
enable instantaneous transactions but also
eliminate the need for intermediaries, so cutting
costs and enhancing credibility.
•

10. Improved Performance
Management
• Blockchain enhances the process of targeting
customers for digital marketing campaigns and
not only makes it simple for marketers to
measure the efficacy of their various marketing
efforts (such as digital marketing and email
marketing), but it also helps prevent fraud,
hence saving money.

11. Better Content Marketing
• In the digital age, the ownership of content
(pictures, films, etc.) has grown rather
complicated. With blockchain-enabled content
platforms, marketers can simply track their
content and have greater quality control and
copyright protection. Blockchain enables the
digital documentation of ledgers, which assists
marketers and content creators in retaining
ownership and control over their content.
•

12. Privacy of Data
• In the present digital advertising market, consumer
data privacy is a major concern. The fear of data
leaks prevents consumers from providing
information. With its anonymity and immutability,
blockchain facilitates the establishment of trust.
Without the necessity for an intermediary,
consumers are able to share and sell their data
directly to organizations via blockchain. In contrast,
organizations will not need to rely on a third party for
data.
•

13. Enhanced Loyalty Programs
• Blockchain has the capacity to revolutionize
traditional loyalty programs. Incorporating the entire
loyalty framework with tokens can not only bring it
onto a single platform and make it easier for
marketers to engage and interact with their
customers, but it can also provide visibility over the
transaction history between an organization and its
customers, thereby enhancing business efficiency.
This boosts the transparency and ease of
monitoring of reward programs, hence enhancing
the entire consumer experience.
•

14. Facilitates Credibility & Trust
• While AI and big data have given brands and
marketers access to and analysis of consumer
data, blockchain has the ability to shift the
balance of power to the consumer. The
technology could introduce a new dynamic in
which the exchange of value for data collection
is essential.
• Blockchain enables the secure verification and
exchange of data between many parties. For
brands to engage in personalization, value
exchange will be required to collect previous

15. Conclusion
• Blockchain has the potential to revolutionize
the marketing sector. Its use will help
enterprises reshape their relationships with their
clients and consumers by eliminating
intermediaries, increasing consumer trust,
enhancing transparency with auditing
capabilities, and providing accountability. The
new dynamic can help marketers overcome
obstacles and provide consumers with greater
value.
•

16. Thank You So Much For Reading