Marie Stopes International has allocated £40,000 to launch a campaign called "Don't play. Protect." targeting Afro-Caribbean teenage women. The campaign aims to promote safe sex and condom use given rising STI rates. It will feature 100 models wearing t-shirts with messages like "I have AIDS" at Piccadilly Circus. The campaign will also use social media and a website including a blog by an HIV-positive woman to raise awareness.