This document provides guidance on effectively communicating with journalists and distributing press releases. It advises being prepared with knowledge of the media market and understanding that journalists are busy so keeping information concise and relevant is important. When distributing a press release, it should be a maximum of one page and follow the standard format of who, what, when, where, why and how. Including contact details and offering additional information can help, and timing the release for when journalists are most receptive is advised.

1. Press Relations

2. Fundamentals Be prepared and know your media market

3. Fundamentals Journalists are curious, but lazy

4. Fundamentals Your motto: “At your service”

5. The inbox of a journalist From: Thomas <sexy_eyes_69@hotmail.com> To: info@localpress.com, press@nationaltv.com, tv.presenter@commercialtv.com, local.journalist@brussels.be Subject: PRESS RELEASE Hello! Please find enclosed our press release.Greetings from the Young Liberal Organization. Attachment: Important_Statement.pdf (12 Megabytes)

6. Press release WE WANT FREEDOM!!!!!!! The Liberal Youth Organization, the best group in our country, does not agree with the government's new plan for youth. We think it is a bad plan from a stupid minister.Youth obviously want to be free, but the new plan will make it more difficult to develop new initiatives. There is too much bureaucracy and the funding rules are unclear. We are certain all youth organizations are against this plan.

8. Short, not longer than 1 A4

9. Always mention: who, what, when, where, why and how

10. Introduction is most important and should contain core of the statement

12. Include contact information and if additional information is available

13. Send it out at the right time