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Agenda setting YLC: Young Liberals of Canada In 2005, YLC developed a strategy to put the support of Same Sex Marriage on the mother party’s policy agenda.   *Liberals were in majority government
Agenda setting Challenges:  no money, distance, opposition (internal and external)  Needed:  youth support -> regional support-> Mother party
Agenda setting youth support -> regional support-> Mother party
Agenda setting PREPARDED: Communications: Sub Teams Policy: Local and Regional Tools: Provocative statements  Media: Editorials and Comments
Agenda setting ORGANIZED: Registration: Youth registration separate from the mother party Punctual: Whips In contact:  SMS for all delegates and radios
Agenda setting PRESENT: Structured: we were strategic about which votes we attended Visible: Human Rights march (even in -15C) Media: interviews and Political shows
Agenda setting Prepare Organize Visible Impact

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Skill sharing, national campaigns canada

  • 1. Agenda setting YLC: Young Liberals of Canada In 2005, YLC developed a strategy to put the support of Same Sex Marriage on the mother party’s policy agenda. *Liberals were in majority government
  • 2. Agenda setting Challenges: no money, distance, opposition (internal and external) Needed: youth support -> regional support-> Mother party
  • 3. Agenda setting youth support -> regional support-> Mother party
  • 4. Agenda setting PREPARDED: Communications: Sub Teams Policy: Local and Regional Tools: Provocative statements Media: Editorials and Comments
  • 5. Agenda setting ORGANIZED: Registration: Youth registration separate from the mother party Punctual: Whips In contact: SMS for all delegates and radios
  • 6. Agenda setting PRESENT: Structured: we were strategic about which votes we attended Visible: Human Rights march (even in -15C) Media: interviews and Political shows
  • 7. Agenda setting Prepare Organize Visible Impact

Editor's Notes

  1. SUPPORT STARTS HERE
  2. SUPPORT STARTS HERE
  3. March 2005 – passed in June 2005