This document discusses an approach called "Business Plus" for teaching business English. It focuses on teaching business strategies first and using language skills to support applying those strategies. Business Plus targets executives working internationally who need English skills for tasks like presentations, meetings, negotiations, and networking. It teaches communication strategies at a B2 language level plus additional business skills. The goal is to optimize trainees' international performance by applying their language knowledge to operational goals.

1. THE THIRD SPACE
Barry Tomalin
International House
London
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

2. THE MESSAGE
• B2 PLUS
• BUSINESS FIRST
• LANGUAGE SECOND
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

3. WHY?
• NEW REPORTING LINES
• NEW MARKETS
• NEW LANGUAGE
(English)
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

4. THE BUSINESS ENGLISH
CONTRACT
• I’m a business English
teacher.
• I supply the business
English.
• You supply the business
knowhow
• I’m a business
executive.
• I work internationally in
English.
• You give me the English.
• I’ll provide the business
application.
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

5. THE ‘BRAVE’ NEW
WORLD
• I’m a business
executive.
• I’m reporting
internationally.
• My managers are in
Mexico City and Delhi.
• I don’t know them.
• I don’t know how they
operate.
• HELP!
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

6. ‘BUSINESS PLUS’
BUSINESS
COMMUNICATION
STRATEGIES
BUSINESS
LANGUAGE
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

7. WHEN DO I USE
‘BUSINESS PLUS’?
• THE TRAINING CIRCUIT
THE TEMPLATE
CEFR Stages A, B, C
The A STAGE
A 1-A2
Language acquisition
The B STAGE
Language and Business
Business skills PLUS
The C STAGE
C1-C2
Business skills in English
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

8. WHAT KIND OF STRATEGIES
DO THEY NEED?
• PRESENTATIONS
How to present yourself
How to structure and
make a presentation
• MEETINGS
How to intervene in a conf
call
How to make your point
How to disagree
• NEGOTIATIONS
Where people are in a
negotiation
How to get from DEBATE
to PROPOSAL
NETWORKING
Active listening
Questions you can ask
Cultural fault lines
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

9. IS THERE A BUSINESS MODEL DO
WE CAN USE?
• The ‘ANGLO-SAXON’
model still dominates
world business
communication in the
multinational world.
• Under challenge but still
dominant.
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

10. HOW?
• Teach the key business
strategies.
• Teach the English they
need to deploy those
strategies successfully.
• At B2 level PLUS –
business strategies first.
Language skills support.
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

11. How to present yourself
NAME
JOB TITLE
COMPANY
LOCATION
WHAT YOU DO !
WHAT THEY NEED TO
KNOW
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

12. HOW TO PRESENT
A PROJECT
Most people are not good at describing projects
precisely.
We suggest using PAPO ©
• P – Project
• A – Purpose
• P – Process
• O - Outcome
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

13. HOW TO STRUCTURE
A PRESENTATION
• SIGNPOST
Topic, duration, main points,
questions
• SIGNAL
GREEN – My first point is..
RED – That was my first
point.
• SUMMARISE
Summarise key points,
conclude, invite questions.
SAY ‘THANK YOU!’
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)
13

14. HOW TO GIVE F.A.C.E.
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)
14
‘The moments he’s with you it’s like
no-one else is in the room.’
Give F.A.C.E time.
• Focus
• Acknowledgment
• Clarify
• Empathise
"Being president is like running a
cemetery: you've got a lot of
people under you and nobody's
listening." –Bill Clinton

15. OUTCOMES
FOCUS
At B2 PLUS
• International Business
strategies
• The Language to achieve them
RESULTS
• Optimised international
performance
• Application of language
knowledge to specific
operational goals
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)

16. FOLLOW-UP
(E) barrytomalin@gmail.com
(W) www.culture-training.com
THE IH BUSINESS CULTURAL TRAINERS
CERTIFICATE
PARIS: November 30 –DEC 2nd
marlene.regaya@ilcfrance.com
LONDON: Visit www.ihlondon.com/executive-
centre/cultural-training for 2012 courses
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(c) COPYRIGHT Barry Tomalin 2011
(www.culture-training.com)