SlideShare a Scribd company logo
(INTERNATIONAL DRINK)
OUR TEAM
Technologist:
Inventor:
Technologist:
Investor :
CEO:
OUTLINE
Introduction
Products Details
INTRODUCTION
• People all over the world especially in the United States are progressively seeking
out foods and drinks from different countries and cultures.
• Instead of having to go to a particular country's store to purchase a drink, our
brand will offer most international drinks which can be purchased at any domestic
or international grocery store.
• Horchata (Mexico)
• Sikhye (Korean)
• Champús (Colombia)
• Amazake (Japan)
• Chai masala (India)
• Chicha Morada (Peru)
• Ginger Beer (England)
• Yogurt Soda (Iran)
• Ramune (Japan)
• Bandung (Malaysia)
• Mango Lassi (Punjab)
• Vietnamese Iced Coffee (Vietnam)
• Boba (Taiwan)
PRODUCTS
CUSTOMER
S
• Who they are: Domestic and International Grocery
Stores and restaurants
• End Users: shoppers
• Jobs and interests: College students, recent
graduates, well-traveled people. 1st, 2nd or 3rd
generation immigrants.
DRINKS CATEGORY DYNAMICS
• Drinks are the soft drinks of many generations ago
• At that time soft drinks were innovative, they were cutting edge, they
were cool, they were premium…
• that's all of what energy drinks are today
INTERNATIONAL DRINK MARKET
• Strong Drinks Category Growth Continues:
• All outlets combined excluding Walmart => Value change 14.9%; unit change:
16.0%1
• Convenience and gas channel=> Value Change 15.4%; unit change: 15.8%2
• The international drink category is still in its infancy, with only 16%, of adults 18+
claiming to be energy drink consumers.
• Young adults are most open to trying energy drinks with 41% of males and 35% of
females claiming to be international drink consumers.
• As these young adults age, their drink consumption habits are likely to remain, while
new users come of age and expand the category.
• International drink consumers are also continuing to embrace innovation and flavor alternatives.
• Premium priced brands continue to dominate the category. Our drink will boost the 58.3% unit share
of the drink category in the convenience and gas channel. Low price alternatives have not affected
price integrity in the category
Presentation2.pptx

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Presentation2.pptx

  • 4. INTRODUCTION • People all over the world especially in the United States are progressively seeking out foods and drinks from different countries and cultures. • Instead of having to go to a particular country's store to purchase a drink, our brand will offer most international drinks which can be purchased at any domestic or international grocery store.
  • 5. • Horchata (Mexico) • Sikhye (Korean) • Champús (Colombia) • Amazake (Japan) • Chai masala (India) • Chicha Morada (Peru) • Ginger Beer (England) • Yogurt Soda (Iran) • Ramune (Japan) • Bandung (Malaysia) • Mango Lassi (Punjab) • Vietnamese Iced Coffee (Vietnam) • Boba (Taiwan) PRODUCTS
  • 6. CUSTOMER S • Who they are: Domestic and International Grocery Stores and restaurants • End Users: shoppers • Jobs and interests: College students, recent graduates, well-traveled people. 1st, 2nd or 3rd generation immigrants.
  • 7. DRINKS CATEGORY DYNAMICS • Drinks are the soft drinks of many generations ago • At that time soft drinks were innovative, they were cutting edge, they were cool, they were premium… • that's all of what energy drinks are today
  • 8. INTERNATIONAL DRINK MARKET • Strong Drinks Category Growth Continues: • All outlets combined excluding Walmart => Value change 14.9%; unit change: 16.0%1 • Convenience and gas channel=> Value Change 15.4%; unit change: 15.8%2 • The international drink category is still in its infancy, with only 16%, of adults 18+ claiming to be energy drink consumers. • Young adults are most open to trying energy drinks with 41% of males and 35% of females claiming to be international drink consumers. • As these young adults age, their drink consumption habits are likely to remain, while new users come of age and expand the category.
  • 9. • International drink consumers are also continuing to embrace innovation and flavor alternatives. • Premium priced brands continue to dominate the category. Our drink will boost the 58.3% unit share of the drink category in the convenience and gas channel. Low price alternatives have not affected price integrity in the category