Our team aims to offer a variety of international drinks through grocery stores and restaurants by bringing together drinks like horchata, champús, chai masala, and boba. These drinks appeal to diverse customers including college students, immigrants, and well-traveled people looking to experience different cultures through food and beverages. While the international drink market is still growing, there is demand for innovative flavors among young consumers open to new options. The team plans to capitalize on this category growth by providing a premium selection of global drinks.