"Think Global Act Local" MBA Presentation
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The document discusses the challenges and dangers of thinking globally but acting locally for businesses. Some of the key challenges mentioned are controlling the social media experience locally, meeting varying demands due to local economies and climates, difficulties contacting and pricing for customers worldwide in a consistent way. Dangers include the huge capital investments required for each local strategy, protectionist policies favoring local brands, and high taxes on international brands. Maintaining consistency while localizing, managing a large number of brands, and realizing sufficient return on investment are also recurring themes.
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This document discusses perspectives on international consumer behavior and whether a global consumer culture exists. It explores arguments that mass media has led to shared consumption symbols among teens worldwide. However, others argue that few people regularly watch international TV and content is localized. While certain brands and products are widespread, consumer habits, tastes and loyalties still diverge significantly between countries in many areas of life. The document also examines debates around convergence versus divergence of consumer behavior globally as countries develop economically. It suggests that culture, rather than wealth, explains differences in consumption among post-scarcity societies.
CINNABON CASE STUDY
This document provides information about the FMCG sector and food industry in India, as well as details about the cinnamon roll chain Cinnabon. It states that the FMCG sector is the fourth largest in India and is expected to grow at a CAGR of 14.7% to $110.4 billion by 2020. The food industry currently valued at $39.71 billion is expected to reach $65.4 billion by 2018 at a CAGR of 11%. It then provides details about Cinnabon's founding in 1985, products, expansion globally and in emerging markets, competitors, and tagline.
Ayush Srivastava NatureView Farm Case Study
Natureview Farm is a yogurt manufacturer seeking to grow revenues by over 50% in the next 23 months. They are considering three options: 1) Expanding their 8oz product line into selected supermarket regions, 2) Expanding their 32oz line nationally in natural food stores, or 3) Expanding their children's multi-pack into natural food stores. Option 1 has the highest financial potential but also the highest risks due to competition in supermarkets. Option 2 has steady growth through natural food stores but misses the supermarket opportunity. The recommendation is Option 1 to gain visibility in supermarkets and take market share before competitors.
Harvard business school case study -Nature view farm
This document provides background information on Natureview Farm yogurt company from 1989-2000 and analyzes options for future growth. It summarizes that Natureview was founded in 1989 in Vermont manufacturing organic yogurt and grew revenue from $100,000 to $13 million by 1999 through natural food channels using low-cost marketing. By 2000 it had expanded product lines but needed over 50% revenue growth to $20 million by 2001. Three options were considered: 1) expand top products to eastern/western supermarkets, 2) expand large size nationally in supermarkets, or 3) introduce children's multipacks in natural food channels. A financial analysis determined option 3 had the lowest risks and costs with no additional expenses required, allowing Natureview to maintain
Natureview farm Case study Analysis
Analysis of Natureview Farm case study, Harvard Business Review. During a marketing management internship under prof. Sameer Mathur IIM - Lucknow, created by Navin Kumar Manoharan of SKASC
Nespresso "What Else?" - Marketing Plan
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Harvard business school case study -Nature view farm
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
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Spotify: Revolutionizing the Music Streaming Industry
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Amazing and On Point - Ramon Ray, USA TODAY
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How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Pillar-Based Marketing Master Class - Ryan Brock
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
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• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastAssignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
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What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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Spotify: Revolutionizing the Music Streaming Industry
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
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Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Mastering SEO for Google in the AI Era - Dennis Yu
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"Think Global Act Local" MBA Presentation
- 1. “THINK GLOBAL, ACT LOCAL” THE CHALLENGES AND THE DANGERS
- 5. • Research • Diversity brand • Integrated production mode
- 6. CHALLENGES • Control the social media experience • Due to the local economy and climate, people have different demands on cosmetics • Difficult to contact to customer • Hard to control the price in worldwide in the same level
- 7. DANGERS • The amount of capital invest of each strategy is huge, and hard to be flexible • Government policy protect local brands • High taxes on international brands
- 9. • World’s largest food and beverage company • Founded in 1866 • 2000 Brands ranging from global icons to local favorites. • Present in 191 countries
- 11. CHALLENGES • Over 2000 brands does this take away from the Main brand???
- 13. CHALLENGES • Over 2000 brands does this take away from the Main brand??? • High cost of launching a brand • Locally sourced raw materials : Inconsistency in taste • Too many brands only a few have a high return on investment
- 14. DANGERS • Criticism over unethical practices as production is localized and outsourced • Different regulations and safety measures in each country this can effect the overall brand.
- 16. • Year of starting 1886 • Brand 3,900 around the world
- 18. TARGET MARKET • A) Family • B) Students • C) Primarily, 12-30 years of age
- 22. CHALLENGES • Local advertising • Not utilized its brand value to its full potential.
- 23. DANGERS • Challenge the original taste • The concept of soft drink its not Healthy
- 25. • American based supermarket chain high-quality natural and organics to our customers. • 473 stores globally. 9 stores in the UK. • $56M profit in 2016 (estimated) from $3.44B in revenue
- 28. ANY “LOCAVORES” HERE TODAY?
- 29. Locavore = “A person who is interested in eating food that is locally produced.”
- 31. • High-earners (above national average) • The wealthy • Millenials, Locavores and Citizen Consumers. • And…
- 35. CHALLENGES • Price • It’s pseudo-local! • Consistency
- 36. DANGERS • Exacerbates existing chasms in society between the rich and the poor.
- 39. DANGERS • Exacerbates existing chasms in society between the rich and the poor. • The level of choice an offer to broad range consumers is sacrificed in the pursuit of satisfying the needs of “citizen consumers”.
- 41. DANGERS • Exacerbates existing chasms in society between the rich and the poor. • The level of choice an offer to broad range consumers is sacrificed in the pursuit of satisfying the needs of “citizen consumers”. • The Wholefoods local approach, while once unique, is not unique in 2017.
- 44. SO, WHAT ARE THE GOLDEN THREADS?
- 45. Price Consistency Pseudo local ROI Social media Price Varying Climates Barriers to customers Consistency ROI Advertising ROI Price Realizing brand potential Consistency Managing brands Cost Consistency ROI
- 46. Price Consistency Pseudo local ROI Social media Price Varying Climates Barriers to customers Consistency ROI Advertising ROI Price Realizing brand potential Consistency Managing brands Cost Consistency ROI
- 47. ROI PRICE CONSISTENCY THINK GLOBAL, ACT LOCAL PYRAMID
- 48. QUESTIONS & ANSWERS THE CHALLENGES AND THE DANGERS