Volkswagen will launch a communication plan using various strategies including short surveys after phone calls, monthly meetings with consumers, newsletters with updates, interviews with company leaders, accepting online reviews and posting updates, flyers, and a grand reopening party. The plan will utilize various technologies like websites, blogs, Facebook, Twitter, Google Apps, direct emails, and text messaging to communicate. Managers must ensure employees are aware of changes and their benefits, and continue communicating changes implemented throughout the company. Feedback includes making continuous improvement a value, empowering employees, creating an environment of learning and positivity, and giving employees a shared vision and goals. To address negative feedback, Volkswagen should understand the issues without taking it personally

2. Launching communication plan
Some ways that Volkswagen will launch the communicate will include some of
the following strategies.
 Phone- short surveys after calls end
 Meetings- with consumers once a month to check on concerns
 Newsletters- with new updates
 Interviews- interviews with company leaders and managers
 Online- accepting online reviews and posting updates.
 Flyers
 Grand reopening party!!!!!( reestablishing who they are )

3. Technology
Websites
Blogs
Facebook
Twitter
Google Apps
Direct Emails
Twitter
Remind 101 ( text messaging service)

4. Effectiveness
Managers must make sure employees are worried how the transformation may
change their roles and responsibilities; and knowledge to perform in the changed
environment
Employees are concerned if they will be able to master the needed skills
Managers must ensure that employees are made aware of the change initiative
and the benefits.
Managers should continue to communicate with employees about the changes
that have been implemented throughout the company.
Managers that the organizational may have positive results in Volkswagen but not
necessarily bring positive results from the employees.

5. Feed Back
1.Accept continuous improvement as a "VALUE" of Volkswagen; included it in all
2.Volkswagen leaders should do it not through direction but by
empowerment/Involvement/suggestions
3.Create an environment of continuous learning amongst all employees
4. Create an atmosphere of people care, dignity, positivity, inspiration, and fun ( remove the
negative connotations.?
5.The people in Volkswagen should have shared vision and shared goals.

6. How to address negative
-Volkswagen should take it personally but not emotionally. Understand it, wrestle with it and come up with an
adjustment and response that maximizes output for the total company.
-Regardless if the negative feedback is warranted or not, it stems from somewhere. Whether it’s a misperception,
miscommunication or the company failing , the feedback exists for a reason. Volkswagen will figure out why
and rectify it
-The customer is always right. It might be difficult, but if Volkswagen can deal with them in a polite and
thankful manner, they will ultimately benefit now and in the long run.
-Contact the person – or business – to ensure that they are happy with the steps that you have taken to rectify
what they thought was wrong about Volkswagen. Each consumer is equally important and everyone’s opionion
matters.
-

7. Affecting change
What role will the communication plan play in the change process?
Many members of the Volkswagen organization are innovative and eager to contribute
their insights and suggestions for improvement throughout the entire Volkswagen
family
Displaying your commitment to change
The majority of employees are wavering between adapting to the changes and actively
resisting change. Volkswagen must give the employees a reason to change for the
better