The document discusses new tools and processes for promoting Derby to inward investors and retailers. It outlines a new phone-based process for handling inquiries, greater local involvement, and proactive outreach. New marketing tools for retailers include DART, which provides market insights and assessments of potential store performance. Place Settings similarly evaluates Derby's market potential for food/drink operators against other locations. Plans are mentioned to launch a regeneration fund and review the city's masterplan, as well as promote Derby at an international property conference in 2011.

1. Derby Agents’ Forum
November 2010

2. 2. Inward Investment Enquiry Handling

4. NEW PROCESS
• Pick up the phone
• Greater involvement of the local property
community in the enquiry handling process
• Using Derby’s Ambassadors and the local
business community
• Proactive approach to seeking to create enquiries
eg. Cathedral Quarter Mail out

5. 3. New Marketing Tools for Retail and
Leisure

6. • Produces retailer specific reports with
market insight and assesses potential
performance across sites within the City
DART
Derby’s Assessment (of) Retail Targets

7. DART Derby ‘Centre’ Data
• ACORN demographic
profile of Derby’s
catchment in comparison
to the UK and Nottingham
• Derby’s market potential
• Expenditure information
and a breakdown of the
£660.8m comparison
spend

8. DART RETAILER DATA – where Derby sits
within Retailer’s existing portfolio (market
potential)

9. DART RETAILER DATA – where Derby sits
within Retailer’s existing portfolio
(Benchmark Cities)

10. DART RETAILER DATA – Potential
performance in Derby

11. PLACE SETTINGS
• Provides an assessment of Derby’s market
potential in relation to the food and drink
sector

12. PLACE SETTINGS Operator Data – ACORN
profile of Derby /Operators Key Target
Groups

13. PLACE SETTINGS Operator Data – Potential
ranking in existing portfolio.
Rank
Brand
PostalCode
Place Settings Centre
PS
Centre
Score
Shopper
Pop
Independent%
Value%
LowerMass%
UpperMass%
Premium%
Mix Description Minor Class Name
1 Carluccio's W 1W 8AG London - West End 19,869 1,076,388 69 21 36 38 6 Majority Independent National Centres
2 Carluccio's W 1U 1AY London - West End 19,869 1,076,388 69 21 36 38 6 Majority Independent National Centres
3 Carluccio's W 1S 1RJ London - West End 19,869 1,076,388 69 21 36 38 6 Majority Independent National Centres
4 Carluccio's WC2E 9BH London - West End 19,869 1,076,388 69 21 36 38 6 Majority Independent National Centres
5 Carluccio's LE 1 4AN Leicester 2,893 415,549 64 25 58 16 1 Wet Led National Centres
6 Carluccio's E 1 6DZ City of London 5,510 358,737 55 16 37 35 12 Dry Led London Centres - Non Residential
7 Carluccio's BS 1 3BX Bristol 3,273 344,601 58 17 49 33 2 Wet Led National Centres
8 Carluccio's BN 1 1GE Brighton 4,377 306,285 58 26 26 46 2 Mixed Use National Centres
9 Carluccio's RG 1 3EY Reading 1,761 289,753 38 20 46 33 1 Mixed Use Major Centres - Mixed Offer
10 Carluccio's CB 2 3QF Cambridge 2,049 242,447 45 25 47 25 3 Mixed Use Major Centres - Mixed Offer
11 Carluccio's Riverlights Derby 1,783 239,754 53 45 32 21 1 Wet Led Major Centres - Value Offer
12 Carluccio's OX 1 1AY Oxford* 1,772 178,518 50 10 56 27 7 Dry Led Major Centres - Mixed Offer
13 Carluccio's EX 1 1NG Exeter 1,416 168,378 59 23 40 36 2 Mixed Use Major Centres - Mixed Offer
14 Carluccio's SL 4 1PJ Windsor 1,114 148,268 56 10 34 54 2 Dry Led Major Centres - Upmarket Offer
15 Carluccio's M 17 8AA Manchester - Trafford Centre 362 125,176 32 5 48 33 14 Dry Led Shopping/Leisure Parks
16 Carluccio's DA 9 9ST Kent - Bluewater 215 114,305 29 0 50 42 8 Dry Led Shopping/Leisure Parks
17 Carluccio's CT 1 2TB Canterbury 1,151 114,239 51 26 28 44 2 Dry Led Major Centres - Upmarket Offer
18 Carluccio's AL 3 5DQ St Albans 903 104,749 48 30 42 26 2 Dry Led Major Centres - Mixed Offer
19 Carluccio's EC1A 9JR London - Holborn 2,183 104,280 54 25 27 40 8 Mixed Use London Centres - Non Residential
20 Carluccio's TN 1 1RA Tunbridge Wells 821 103,551 46 16 32 50 3 Dry Led Major Centres - Upmarket Offer
eg. If Carluccio’s opened a unit in Derby it could potentially rank 11th out of
their 43 units.

14. PLACE SETTINGS ‘Centre Data’ – Derby’s
leisure offer UK and Regional ranking.
Derby ranks 26th nationally and 5th regionally

15. 4. Derby City Council Regeneration Fund
Launch planned 23rd November at The
Roundhouse

16. 5. Review of Masterplan
Meeting planned 11th November

17. MIPIM
8th -11th March 2011
• UK is MIPIM’s ‘Country of Honour’ 2011
• Marketing Derby taking part in the SHOWCASE UK
stand.
• Only city in the East Midlands exhibiting.
• Sponsorship opportunities

18. East Midlands Urban Development
Fund (UDF)
• £15 million available to invest in Commercial Property
Developments
• Providing Equity and Debt project finance of up to £5 million
www.eastmidlandsurbandevelopmentfund.co.uk