Glamourworld is India's largest online store founded in 2010 that started as an online clothing retailer and later expanded into electronics. It has grown from a small startup to a global company through developing capabilities that allowed it to meet customer needs better than competitors. Half of Glamourworld's revenue and sales now come from outside India and through digital channels. It offers a wide range of products from apparel to phones and appliances. Through strategic sales, social media integration, and high logistics standards, Glamourworld has been able to increase profits yearly and achieve strong financial positions.