Group 29 filmed at Southbank in London to capture famous landmarks like the London Eye and Big Ben for their music video. They used different shot types like tracking shots to showcase the city life and diversity of the area. They also used close-ups, including extreme close-ups of the singer's lips, to emphasize the male gaze as discussed in Laura Mulvey's film theory. While they initially planned to use the footage for the first verse and chorus, they later decided to use it for the bridge instead to create a sense of movement.
Taken from Wikipedia:
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2. • The third day we chose to film at Southbank. One of the
many reasons we chose to film there was to have the
famous landmarks; London Eye, Big Ben, incorporated
into our recording.
Originally we wanted to have the base tracks we filmed
there for our first verse and chorus as the lyrics would’ve
made a compatible link;
“My way in London, Americana”
Hence the reason we chose to film at Southbank to
present ‘London’- the city life in a way that we hoped
would’ve been entertaining to our audience.
3. The filming session at Southbank went successfully. We used a
number of different shot types to film our base tracks such as
tracking; to present London- City life, as well as to make it seem
as lively as possible. Another reason we used this shot type to
further present the diversity in our surrounding; Southbank and
for this we thought that tracking was a compatible match in terms
of conveying the multicultural environment/settings. This was
one of our main intentions that we tried to follow.
Another shot type we used in our filming was close ups. Similarly
we used a variety of close ups; extreme and close up. We done
this to follow Laura Mulvey’s theory of the male gaze in which we
conveyed with a close up of Sanaa’s lips. We further
empathised on this and had Sanaa wearing red/pinky lipstick.
4. • We ended up changing the structure of our music video
which meant that we could no longer use our base tracks
that we recorded at Southbank for the first verse and
hook/chorus.
• Instead we decided to use the base tracks we filmed
there towards the bridge of the song in which we hoped
created a sense of movement.
5. As you can see from the
collage on the right, the
filming at Southbank was a
real success. Apart from
filming our intentions for that
day was to have fun and
enjoy our task that we each
had and through this we
hoped our lively energy could
be incorporated into our
filming.