Air Asia Case Study on Low Cost Carrier Success
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Air Asia Case Study on Low Cost Carrier Success
- 1. Air Asia Vamsapala ID: 5301201125 Subject -Buddhism & Economics Lecturer : Dr. Montra Leoseng International Bachelor of art , 3rd year, Second Semester , Academic year 2013 Mahachularlongkorn University , Wang Noi, Ayutthaya, Thailand
- 2. Contacts • 1. Transportation • 2. People choose • 3. founder of Air Asia • 4. why Air Asia Good..? • 5. lower-costs
- 3. Transportation • Air Asia group run domestic and international flights to over 400 destinations spanning 25 countries. • The latest travel reviews and customer trip ratings for over 681 airlines and 728 airports across the world.
- 6. AIRASIA is named as the World's Best Low-Cost Airline at the 2012 World Airline Awards held at Farnborough Air Show.
- 7. Founder of Air Asia • Tony Fernandes, He was bon (30 April 1964 ) Kuala Lumpur, Malaysia, (age 48) was educated at Epsom College from 1977 to 1983 and graduated from the London School of Economics in 1987. wreath US$ 470 million
- 9. Lower costs Fly from Bangkok (Don Mueang International Airport) Discount- Normal 18 feb 690 Baths 200 baths Chiang Rai Chiang Mai Ubon Ratchathani Nakhon Phanom Udon Thani Nakhon Si Thammarat Krabi Trang Hat Yai Surat Thani Narathiwat Phuket Phnom Penh Yangon Mandalay Ho Chi Minh City Hanoi Singapore Penang Macau Guangzhou Chongqing Hong Kong Shenzhen Xi'an Wuhan Bali Kolkata Chennai
- 10. • To be the largest low-cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.''
- 12. Thanks for listening !!! •The end
Editor's Notes
- Air Asia
- Lowest Fare, Best Low Cost Airline - AirAsiaAsian carriers have often offered lower fares than their European or American rivals. Now they are starting to catch the wave of discount airlines, pioneered in Europe and the US. In South-East Asia, an ASEAN-wide open skies agreement is in the works, but in the rest of the continent flights are still severely restricted by bilateral agreements. Asian carriers are generally much cheaper than their American or European rivals, and there are some great bargains to be had. The low-cost airline industry in Asia is sure to boom in the coming years.
- he World Airline Awards are the primary benchmarking tool for Passenger Satisfaction levels of airlines throughout the world, delivering a unique survey format based on analysis of business and leisure travellers, across all cabin travel types (First Class, Business Class, Premium Economy Class and Economy class passengers). Air travellers were surveyed by telephone, questionnaires and online about their experiences with airlines on the ground and in the air during a 10-month period. The survey measured passenger satisfaction across more than 38 key performance indicators of airline front-line product and service, including check-in, boarding, onboard seat comfort, cabin cleanliness, food, beverages, in-flight entertainment and staff service. The Survey covered over 200 airlines, from the largest international airlines to smaller domestic carriers.
- Economic good are goods and services that are useful, scarce and transferable. Or an object that has utility is scarce, and is transferable. Public good is a economic good to the supplier but a free good to the user. Opportunity cost is defined as the value of the next best alternative that must be sacrificed when a choice is made. 1. lower costs 2. customers satisfice2. Economic good3. public good
- AirAsia is a Malaysian-based low-cost airline. AirAsia is Asia’s largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries