This document summarizes a presentation on integrated marketing communications (IMC). The presentation discusses the key philosophies of IMC, which are having a single, consistent message across all marketing mediums. It also covers IMC tools like broadcast media, print media, billboards, and below-the-line activities. Additionally, the presentation addresses how IMC can be applied to consumer promotion, trade promotion, environmental initiatives, and not-for-profit organizations through consistent messaging across various mediums.

1. PresentationWhizKids l Workshop1 l Session1Slides
Resource person: Reza Shahbaz Hadi,FBS 12th Batch, Lecturer, DaffodilInternational University

2. Faculty of Business Studies
University of Dhaka
IMCIntegrated Marketing Communications

3. Philosophy
Single Message
Each n Every Medium

4. Focus

5. Focus

6. Focus
USP
Consumer BehaviorMedia Behavior
IMC
Budget
Target Market

7. ATLAbove the Line
BTLBelow the Line

8. The LINE

17. ……BTL solves the PROBLEM

19. Slot Buying

21. Philosophy 1: Single Message

22. Philosophy 2: Every Medium

23. IMC Budget

24. IMC Tools

25. Broadcast Media
Print Media

26. Thinking about TVCs???

27. Then WHAT about….
RDCs
Billboards

28. ……BTL solves the PROBLEM

29. Consumer Promotion
Trade Promotion
Philosophy 1: Single Message Philosophy 2: Every Medium

30. Is it really Necessary
Who to send..
Any other way…???
Door-to-Door Selling..!!!
Philosophy 1: Single Message Philosophy 2: Every Medium

31. Environment
People
Any other way…???
Community
Philosophy 1: Single Message Philosophy 2: Every Medium

32. Philosophy 1: Single Message Philosophy 2: Every Medium

33. Philosophy 1: Single Message Philosophy 2: Every Medium

34. Philosophy 1: Single Message Philosophy 2: Every Medium

35. Philosophy 1: Single Message Philosophy 2: Every Medium

36. Philosophy 1: Single Message Philosophy 2: Every Medium

37. Philosophy 1: Single Message Philosophy 2: Every Medium

38. Philosophy 1: Single Message Philosophy 2: Every Medium

39. IMC
for
Not-for-Profit Organizations (NPOs)
Philosophy 1: Single Message Philosophy 2: Every Medium