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Mike Slides
The document discusses social media and its characteristics. It provides statistics showing that consumers have more positive impressions of ads in traditional media than digital media, and they trust blogs more than ads. It outlines some key characteristics of social media, including that it provides easy access to a vast audience, but most connections are brief. It also suggests organizations think about their content, how to engage audiences, and different ways to collaborate on social media like sharing, inspiring, entertaining and teaching.
