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Making Social Media Work for Business

The slides (minus the cool effects from Keynote) from my session on using social media for business at Meredith College. All of the media dropped out due to the file size, but it is linked in the comments. Apologies for it not being consolidated, it was a three hour session with a large Keynote file.

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MAKING SOCIAL WORK


                              CHRISMOODY
                               @CNMOODY
                            CHRIS-MOODY.COM
Wednesday, March 23, 2011
AGENDA
    WHY DOES SOCIAL MEDIA MATTER?

    AN OVERVIEW OF SOME SOCIAL PLATFORMS

    HOW TO MAKE YOUR COMPANY SOCIAL

    DEVELOPING A SOCIAL MEDIA STRATEGY



Wednesday, March 23, 2011
150 SLIDES
                   IN
              180 MINUTES
 IF YOU WERE EXPECTING THIS, YOU MAY LEAVE DISAPPOINTED.
Wednesday, March 23, 2011
IF YOU WERE EXPECTING THIS, YOU MAY LEAVE DISAPPOINTED.
Wednesday, March 23, 2011
MOST SLIDES ARE AWFUL. CHANGE THAT.




Wednesday, March 23, 2011
+


                                           WHO IS THIS GUY?
                            this is one slide you aren’t required to pay attention to

Wednesday, March 23, 2011

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Making Social Media Work for Business

  • 1. MAKING SOCIAL WORK CHRISMOODY @CNMOODY CHRIS-MOODY.COM Wednesday, March 23, 2011
  • 2. AGENDA WHY DOES SOCIAL MEDIA MATTER? AN OVERVIEW OF SOME SOCIAL PLATFORMS HOW TO MAKE YOUR COMPANY SOCIAL DEVELOPING A SOCIAL MEDIA STRATEGY Wednesday, March 23, 2011
  • 3. 150 SLIDES IN 180 MINUTES IF YOU WERE EXPECTING THIS, YOU MAY LEAVE DISAPPOINTED. Wednesday, March 23, 2011
  • 4. IF YOU WERE EXPECTING THIS, YOU MAY LEAVE DISAPPOINTED. Wednesday, March 23, 2011
  • 5. MOST SLIDES ARE AWFUL. CHANGE THAT. Wednesday, March 23, 2011
  • 6. + WHO IS THIS GUY? this is one slide you aren’t required to pay attention to Wednesday, March 23, 2011
  • 7. WHAT TO EXPECT one forced exercise for participation. discussion. videos. Wednesday, March 23, 2011
  • 8. Name, Title, Industry What one thing do you want to learn today about social media? OUR FORCED EXERCISE only one today, pinky swear Wednesday, March 23, 2011
  • 9. 1 GET TO KNOW SMART PEOPLE HIRE SMART. NETWORK SMART. A FEW GROUND RULES tips to save you & your company time and money Wednesday, March 23, 2011
  • 10. 1 GET TO KNOW SMART PEOPLE 2 DON’T REINVENT THE WHEEL BORROW. CITE. REWORK. A FEW GROUND RULES tips to save you & your company time and money Wednesday, March 23, 2011
  • 11. 1 GET TO KNOW SMART PEOPLE 2 DON’T REINVENT THE WHEEL 3 TAKE RISKS - BIG, HUGE & SCARY FAIL OR TRY HARDER. A FEW GROUND RULES tips to save you & your company time and money Wednesday, March 23, 2011
  • 12. Jay Baer Jason Falls Amber Naslund Chris Brogan convinceandconvert.com socialmediaexplorer.com brasstackthinking.com chrisbrogan.com YELLOW PAGES OF SOCIAL most social questions or dilemmas are answered here Wednesday, March 23, 2011
  • 13. WHY DOES SOCIAL MATTER? Wednesday, March 23, 2011
  • 14. WHY IS THIS IMPORTANT? stats don’t lie (in this case at least) Wednesday, March 23, 2011
  • 15. WHY IS THIS IMPORTANT? stats don’t lie (in this case at least) Wednesday, March 23, 2011
  • 16. SOCIAL MEDIA IS NOT NEW customers have always talked, now their voice is amplified Wednesday, March 23, 2011
  • 17. THE MESSAGE WAS PUSHED they talked. we listened. Wednesday, March 23, 2011
  • 18. WORD OF MOUTH BECAME EASY we could talk to more people about more things Wednesday, March 23, 2011
  • 19. NOW WE TALK AND HOPEFULLY... they listen Wednesday, March 23, 2011
  • 20. PUSH AND PRAY OR NOW WE TALK AND HOPEFULLY... PULL AND STAY? they listen Wednesday, March 23, 2011
  • 21. THE INTERACTIONS ARE REAL and they matter to more people than you realize Wednesday, March 23, 2011
  • 22. THE INTERACTIONS ARE REAL and they matter to more people than you realize Wednesday, March 23, 2011
  • 23. A BRIEF OVERVIEW OF SOME OF THE PLATFORMS Wednesday, March 23, 2011
  • 24. BLOGGING PLATFORMS free or extremely inexpensive to get started Wednesday, March 23, 2011
  • 25. A BLOG AS A SOCIAL HUB and a conversion machine... Wednesday, March 23, 2011
  • 26. TWITTER DOES HAVE VALUE networking, research, connecting, voice of the customer Wednesday, March 23, 2011
  • 27. STALKING IS OKAY what are your prospects and customers talking about? Wednesday, March 23, 2011
  • 28. TAKE DISCUSSIONS OFFLINE 90% of word of mouth is there Wednesday, March 23, 2011
  • 29. CONNECTIONS ARE REAL most of these folks were met through twitter Wednesday, March 23, 2011
  • 30. TWITTER VS. REAL LIFE relevance varies depending on the audience Wednesday, March 23, 2011
  • 31. TWITTER VS. REAL LIFE relevance varies depending on the audience Wednesday, March 23, 2011
  • 32. 27% OF SMB’S USE FACEBOOK statistically valid, but not for everyone Wednesday, March 23, 2011
  • 33. FACEBOOK FOR BUSINESS much more feasible for B2C companies Wednesday, March 23, 2011
  • 34. LINKEDIN a new member joins every second Wednesday, March 23, 2011
  • 35. USE CURRENT INFORMATION people are looking, let them find you Wednesday, March 23, 2011
  • 36. ANSWER QUESTIONS building expertise ain’t easy Wednesday, March 23, 2011
  • 37. VIDEO AS A DIFFERENTIATOR authentic content can set your business apart Wednesday, March 23, 2011
  • 38. VIDEO CASE STUDY blendtec’s genius series Wednesday, March 23, 2011
  • 39. VIDEO CASE STUDY blendtec’s genius series Wednesday, March 23, 2011
  • 40. NOT THE SAME OLD VIDEO Boone Oakley chose to do their entire website on YouTube Wednesday, March 23, 2011
  • 41. LOCATION BASED SERVICES a few of way too many and they’re all slightly different Wednesday, March 23, 2011
  • 42. A GENERIC LBS STRATEGY without incentives, LBS is a waste of time Wednesday, March 23, 2011
  • 43. A BRIEF BREAK 5-7 MINUTES Wednesday, March 23, 2011
  • 44. HOW TO MAKE YOUR COMPANY MORE SOCIAL Wednesday, March 23, 2011
  • 45. the emotional aftertaste that’s conjured up by, but not necessarily dependent on, a series of experiences.” WHAT IS A BRAND ANYWAY? -ze frank Wednesday, March 23, 2011
  • 46. DON’T FORGET TO CLICK ME SOCIAL MEDIA AT WORK traditional communication is changing Wednesday, March 23, 2011
  • 47. WHAT TO DO this is a social session - take it to the people Wednesday, March 23, 2011
  • 48. link WHAT TO DO this is a social session - take it to the people Wednesday, March 23, 2011
  • 49. WHAT TO DO read “the now revolution” or join us may 19 with triangle ama Wednesday, March 23, 2011
  • 50. WHAT TO DO eliminate silos andsay no to silosred tape around processes unnecessary and unneccesary red tape Wednesday, March 23, 2011
  • 51. WHAT TO DO hire and fire the right people - an hr thing, not a social thing Wednesday, March 23, 2011
  • 52. WHAT TO DO empower the correct stakeholders Wednesday, March 23, 2011
  • 53. WHAT TO DO listen, listen, and listen some more Wednesday, March 23, 2011
  • 54. WHAT TO DO react and engage at the appropriate time Wednesday, March 23, 2011
  • 55. WHAT TO DO measure the metrics that make sense for you Wednesday, March 23, 2011
  • 56. link WHAT NOT TO DO this isn’t always crystal clear... Wednesday, March 23, 2011
  • 57. link WHAT NOT TO DO this isn’t always crystal clear... Wednesday, March 23, 2011
  • 58. link WHAT NOT TO DO this isn’t always crystal clear... Wednesday, March 23, 2011
  • 59. link WHAT NOT TO DO this isn’t always crystal clear... Wednesday, March 23, 2011
  • 60. link WHAT NOT TO DO this isn’t always crystal clear... Wednesday, March 23, 2011
  • 61. WHAT NOT TO DO eliminate silos and unnecessary red you know your market don’t assume tape around processes Wednesday, March 23, 2011
  • 62. WHAT NOT TO DO eliminate silos and unnecessary red you know your market don’t assume tape around processes Wednesday, March 23, 2011
  • 63. WHAT NOT TO DO eliminate silos and unnecessary red you know your market don’t assume tape around processes Wednesday, March 23, 2011
  • 64. DEVELOP YOUR SOCIAL MEDIA STRATEGY Wednesday, March 23, 2011
  • 65. DEVELOPING A SOCIAL STRATEGY 7 steps from Jay Baer and what we do at Phonebooth Wednesday, March 23, 2011
  • 66. 1 Wednesday, March 23, 2011 WHAT IS YOUR PITCH? elevator - ceo - 140 characters
  • 67. Why are we spending time on social media? 2 Wednesday, March 23, 2011 WHAT IS THE POINT? goals - control - community driven
  • 68. 3 WHAT IS YOUR RELATIONSHIP? how do you interact - advocates vs. new visitors Wednesday, March 23, 2011
  • 69. SPAM 3 WHAT IS YOUR RELATIONSHIP? how do you interact - advocates vs. new visitors Wednesday, March 23, 2011
  • 70. SPAM VALUE 3 WHAT IS YOUR RELATIONSHIP? how do you interact - advocates vs. new visitors Wednesday, March 23, 2011
  • 71. vs 4 WHERE IS YOUR AUDIENCE? Wednesday, March 23, 2011 goals - control - community driven
  • 72. 5 WHAT’S YOUR ONE THING? Wednesday, March 23, 2011 a little test...
  • 78. 6 HOW WILL YOU BE HUMAN? Wednesday, March 23, 2011 people, brand, culture, sarcasm
  • 79. 7 HOW WILL YOU MEASURE SUCCESS? Wednesday, March 23, 2011 people, brand, culture, sarcasm
  • 80. POST-IT NOTE RECAP check and see if there is anything we missed Wednesday, March 23, 2011
  • 81. QUESTIONS? and potentially some answers Wednesday, March 23, 2011
  • 82. Chris Moody @cnmoody chris-moody.com cm@chris-moody.com need a business phone solution? phonebooth.com WANT TO DISCUSS MORE? feel free to reach out Wednesday, March 23, 2011