Action Construction Equipment Ltd is India's leading manufacturer of material handling and construction equipment, founded in 1995 and headquartered in Haryana. It has a 15,000+ strong customer base and over 50% market share in mobile cranes. Strengths include its experienced management, established brand, investment in R&D, and competitively priced products. Weaknesses are a high proportion of rented property, employee turnover issues, and distribution/after-sales systems not as advanced as global competitors. Opportunities exist in increased government infrastructure spending and potential to grow exports from 4.5% to 11% of revenue. Threats include economic slowdowns abroad reducing sales and new competitors entering the market.