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INDIRA GANDHI NATIONAL
TRIBAL UNIVERSITY
AMARKANTAK MP
SUBMITTED BY SUBMITTED TO
RAHUL KUSHWAHA DR. RAHIL YUSUF ZAI
b.b.a (vth) ASST. PROFESSOR
ENROLLMENT NO-17160025
SWOT ANALYSIS OF ACTION CONSTRUCTION EQUIPMENT LTD
INTRODUCTION
COMPANY ACTION CONSTRUCTION EQUIPMENT
LTD
FOUNDED 1995
HEADQUARTER BALLABHGARH,FARIDABAD(HARYANA)
SECTOR HEAVY EQUIPMENT AND ENGINEERING
TAGLINE/SLOGAN NOTHING BEATS AN ACE
UNIQUE SELLING PROPOSITION (USP) INDIA’S LEADING MATERIAL HANDLING
AND CONSTRUCTION EQUIPMENT
MANUFACTURING COMPANY WITH OVER
50% MARKET SHARE IN MOBILE CRANES
SEGMENT
STRENGTH OF ACE
 Highly capable and qualified management.
 Established brand with significant presence across the
Indian construction , infrastructure,logistics and
industrial landscape.
 Investment in R & D to ensure international quality
standards.
 Competitively priced-cost effective products.
 15000+strong customer base including all the leading
names.
WEAKNESS OF ACE
 A high proportion of property is use by ACE is on rent
and rental charges need to be paid.
 It has a high employee turn over rate with low
employee motivation and working morale.
 The distribution and after sales system is still not as
superior as global leaders.
 Limited brand recalls specially in other countries.
OPPORTUNITIES OF ACE
 Government focus on Infrastructure, Railways, Roads,
Metro, Defence and smart cities, etc.
 Increased private sector participation and opening of
FDI.
 Infrastructure spending to be about 9% GDP by FY2020
from 7.2% in FY2017.
 Export :- Increase in export revenue and contribution
from 4.55% to 11% next over 2-3 years.
THREADS OF ACE
 The current economic slow down in the developed
countries could decrease its sales.
 There is a threat of new entrants coming into the
market.
 The exchange rate has been devalued .
 More substitute product are now available.

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Presentation rahul

  • 1. INDIRA GANDHI NATIONAL TRIBAL UNIVERSITY AMARKANTAK MP SUBMITTED BY SUBMITTED TO RAHUL KUSHWAHA DR. RAHIL YUSUF ZAI b.b.a (vth) ASST. PROFESSOR ENROLLMENT NO-17160025 SWOT ANALYSIS OF ACTION CONSTRUCTION EQUIPMENT LTD
  • 2. INTRODUCTION COMPANY ACTION CONSTRUCTION EQUIPMENT LTD FOUNDED 1995 HEADQUARTER BALLABHGARH,FARIDABAD(HARYANA) SECTOR HEAVY EQUIPMENT AND ENGINEERING TAGLINE/SLOGAN NOTHING BEATS AN ACE UNIQUE SELLING PROPOSITION (USP) INDIA’S LEADING MATERIAL HANDLING AND CONSTRUCTION EQUIPMENT MANUFACTURING COMPANY WITH OVER 50% MARKET SHARE IN MOBILE CRANES SEGMENT
  • 3. STRENGTH OF ACE  Highly capable and qualified management.  Established brand with significant presence across the Indian construction , infrastructure,logistics and industrial landscape.  Investment in R & D to ensure international quality standards.  Competitively priced-cost effective products.  15000+strong customer base including all the leading names.
  • 4. WEAKNESS OF ACE  A high proportion of property is use by ACE is on rent and rental charges need to be paid.  It has a high employee turn over rate with low employee motivation and working morale.  The distribution and after sales system is still not as superior as global leaders.  Limited brand recalls specially in other countries.
  • 5. OPPORTUNITIES OF ACE  Government focus on Infrastructure, Railways, Roads, Metro, Defence and smart cities, etc.  Increased private sector participation and opening of FDI.  Infrastructure spending to be about 9% GDP by FY2020 from 7.2% in FY2017.  Export :- Increase in export revenue and contribution from 4.55% to 11% next over 2-3 years.
  • 6. THREADS OF ACE  The current economic slow down in the developed countries could decrease its sales.  There is a threat of new entrants coming into the market.  The exchange rate has been devalued .  More substitute product are now available.