3. PRODUCT & SERVICES….
• Appliances
• FMCG
• Furniture
• Chemicals
• AV Solutions
• Constructions
• Electricals and electronics
• Locks
• Material Handling
• Motors
• Process equipments
• Batteries
• Tooling
• Vending
• Storage solution
• Security solution
• IT and Software solutions
• Real Estate
• Precision System
4. Vision
Mission
Godrej in Every Home and Work Place
Enriching Quality of Life ! Everyday ! Everywhere!
Values
Honesty & Integrity
Customer Orientation
Respect & Trust
Team work & Discipline Environment Friendly
5. Godrej market share is 23%
Distributor : Mahavir radios , residency road, jammu :
Wholesale :sold 125 units
Retail : sold 20 units
Area sales manager jammu & kashmir -
Mr. Ashish wadera
6. THE GREAT GODREJ DIWALI OFFER
Diwali is around the corner and here are some great offers for
you to enjoy this festive season. Buy any Godrej appliance
from the select range and get a scratch card along with an
assured gift.
7.
8. OFFER 1 – SCRATCH CARD
• Purchase refrigerators, washing machines, air conditioners & microwave
ovens from 1-10-2014 to 24-10-2014 and get a scratch card free.
• The scratch card will be sent to the customer within 7 days from the date of
product delivery.
• Once you receive the scratch card, find the 8 digit alphanumeric unique
code hidden in the card and send it to 8082425533. Please follow the
format (GODFEST <space>8-Digit Unique Code<space>Dealer Name)
while sending the SMS.
• The customer will get a return SMS confirming the registration. The results
will be declared, based on selection of a mobile number through a Lucky
Draw and the winner will be informed via another SMS.
• The value of the daily lucky draw diamond jewellery win will vary from
Rs. 10,000, Rs. 20,000, Rs. 30,000 or Rs. 1,00,000 or Rs. 3 lakh based on
the random selection in the computer-based lucky draw system.
• Claiming the Gift: The customer has to retain the scratch card till he gets
the delivery of the winning gift. The customer shall furnish a copy of his/
her PAN card in original for collecting the gift. The date, venue and time of
collecting the gift will be communicated to the winner within maximum of
30 days from the closure of scheme.
9. • Over and above the daily wins, a bumper lucky draw will be
taken for all scratch card entries that have not won daily lucky
draw from 25th sept’14 to 31st Oct’14 post the end date of the
scheme
10. OFFER 2 – ASSURED GIFTS
• Purchase refrigerators, washing machines, air conditioners &
microwave ovens from 25-09-2014 to 31-10-2014 and get
assured gifts.
• This offer is applicable to all India except the State of Kerala.
• Freebie will be shipped within 10 days from the date of
product delivery.
11. DIWALI OFFER :
• Philips Hair Dryer – Washing Machine – Upto 6.5kg Capacity
• Bajaj Dry Iron – Refrigerator – Edge Series Upto 200lt
• Bajaj Steam Iron – Refrigerator – Direct Cool Upto 250 Lt
• La Opala 8 Pc Dinner Set - Grill Microwave Ovens.
• Portico Bedsheet Set- Washing Machine – Above 7kg Capacity
• Bajaj Rice Cooker – Refrigerator – Cold Gold Deluxe Upto
300 Lt
• Skybags Back Pack – Fully Automatic Machine
12. ADDITIONAL OFFERS :
• Assured discount of upto 20% on every kitchen purchase .
Chance to get your kitchen free.
• Choose from a wide range of home products from godrej
interio . Scratch & win assured discounts upto 100% on every
purchase.
• Choose from a wide range of home products & get one free!
Chance to win free furniture
• 0% Finance With Easy EMI
• Assured gifts on every purchase .
• Daily prize – win diamond jewellery worth upto Rs 3 lakh
everyday
• Bumper prize – diamond necklace worth Rs 10 lakh
13.
14. PRODUCTS OF THE APPLIANCE
DIVISION:
Refrigerators
Direct cool
• Cold Gold Deluxe
• Pantacool V2
• Axis
• GDC 110
• Edge PRO (eg : SILVER STREAK –
GDE26 BX4)
• Edge SX ( eg: BERRY BLOOM)
Frost free
• EON
Air conditioners
Split AC
• Pearl series
• Green balance series
• Vogue series
• Koral series
• Silver line series
• Ruby streak series
• Jypsum series
Window AC
• Navigator series
• Aura series
• Helix series
• Glacia series
16. ENVIRONMENT TECH….
• Its Motto: - “We care the quality of your life”.
• Brighter living is a unique vision with an inclusive approach
aimed at creating a greener India.
• Developed with intelligent technologies , Godrej seek to
design and deliver environmentally superior products which
are energy efficient.
• Godrej made the first 100% CFC free refrigerators which
ignited the go-green revolution in industry.
17. ADVERTISING:
• Diwali advertisments were also shown on television & online :
www.Godrejappliances.Com , home shop, etc
• The company launched their diwali range catalogue 2014 in the month of july
• Godrej created a campaign that could showcase a cross section of godrej's portfolio.
An integrated campaign that run through the IPL, gathering momentum across
media to amplify the message.
• The series of television commercials will feature eight products across the group,
individual narratives which collectively tell the godrej story. Examples include the
green balance air conditioner, the interio sizzle dining table and the plugin sofa;
gcpl's good knight advanced LV and aer air fresheners, security solutions division's
matrix safe among others.
BRAND AMBASSADOR. - Aamir Khan
18. GODREJ DIRECT DEALERS IN JAMMU:
• Bee kay protection systems, canal road – 10 units sold
• Raju electronics, talab tillo, jammu - 25 units sold
• Allied business corporation –ragunath bazar, jammu
• Super electronics, muthi,jammu
• Khajuria traders,new plot, jammu
• Shakti radio,karan market, jammu
• KS traders , paloura
• Nr traders , vijapur
• Mahajan electronics reasi
Godrej Jammu Contact Number :
Phone Number : 1800 209 5511 (toll free)
Website : Http://Www.Godrejappliances.Com/
19. DEALERS SURVEY
• Brands represented by dealers
• Products represented by dealers
• Factors considered while dealing with a brand
• Factors which influence dealers to do more sales
• Extra benefits given on bulk sales
• Dealership with Godrej appliances
• Rank of different Godrej products according to sales.
• Reasons for low sales of the least saleable item
• Satisfaction with regard to company’s offered services
• Satisfaction of dealers with regard to Godrej’s promptness in launching
new products
• Dealers’ satisfaction with regard to promotional
20. CONSUMER SURVEY
• Monthly income of respondents
• No. of family members
• Factors influencing purchase decision
• Attributes considered before purchase
• Awareness about Godrej appliances
• Performance of Godrej appliance
• Godrej appliance used
• Duration of usage of Godrej products
• Other appliance brand used by respondents
• Awareness about Godrej appliances
21. CONCLUSION:
• For dealers, customer choice is the most important factor.
• Consumers have a preference/loyalty towards particular brand of consumer
durables and are not ready to buy any other brand so easily.
• Dealer relationship is one of the most considerations followed by the After
Sales Services and Variety provided by the brand also plays a crucial role.
• Godrej though provides good services but it is not in line with its
competitors.
• Customers’ decisions are influenced by their level of income and price of
the product.
• The respondents who have used Godrej have a neutral response for it.
• LG and Samsung are presently the most preferred brands.
• Most of the respondents are well satisfied with the brands they are using
and will not purchase Godrej appliances in future.
• It is one of the most famous and reliable brand in the country. With a motto
“We Care the Quality of Your Life”.
