About MediaWhiz

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About MediaWhiz

  1. 1. DON’T JUST PAY FOR PERFORMANCE. IMPROVE PERFORMANCE. Capabilities1
  2. 2. MEDIAWHIZ LEADERSHIP BY THE NUMBERS #6 Top Search Marketing Agency Only 1 of 3 Independents in Top 102
  3. 3. OUR SERVICES3
  4. 4. WHO WE ARE o History of results (2001-Present) o Proprietary access and technology o Industry Leader o Practice Innovators o Programs of Continuous Improvement4
  5. 5. GOOGLE DOES A CASE STUDY ON MEDIAWHIZ “…by fine-tuning at the ad group level and reducing waste, it also cut impressions in half—while simultaneously increasing conversions by 365 percent.” http://adwordsagency.blogspot.com/2010/04/cas e-study-perfecting-art-of-matching.html5
  6. 6. MEDIAWHIZ = INDUSTRY INNOVATORS In the 140 Character World, Relevant Emotion is the Game Changer By Tara Meehan, Creative Team May 11, 2011 If It Makes You Happy…Go Digital By Jonathan Shapiro, CEO, MediaWhiz May 5, 2011 How To Use 3 Competitive Intelligence PPC Tools By Adam Scott Riff, GM, Search April 26, 2011 PMA Member Profile: 5Qs with Daryl Colwell By Daryl Colwell, VP, Monetizeit, MediaWhiz Affiliate Network March 31, 2011 Display Ad Results Driven by Data By Jake Gardner, Director of Display Ad Operations February 28, 20116
  7. 7. INDUSTRY LEADING EXPERTISE June 14th Facebook Ads Article written by MediaWhiz …Other agencies come to us for help7
  8. 8. What We Do
  9. 9. SOCIAL MEDIA • Constant Ad Freshness • Micro-Demographic Targeting • Paid • Likes and Sales Cross-channel integration • Performance Guarantee • Best Practices Audit • Page Optimization Earned • Social CRM Training & Execution • Scheduled engagement • ROI Tracking9
  10. 10. SEARCH ENGINE MARKETING • Cross-channel tracking • Keyword-level Call Tracking • PPC • Offline Passback & Coupon Tracking Growth & Efficiency • Performance Guarantee • Rigorous 3-Part audit • Watson Keyword Scoring SEO • Advanced Link-Building Strategy • SEO Editorial Training • Performance Guarantee10
  11. 11. LOCAL SEARCH AND REPUTATION MANAGEMENT • Claiming & Verification Management • Google/Bing Place optimization Local • Integration with Paid Search • Protect Brand Reputation • Displace Negative Listings • Hundreds of Brandable assets ORM • Custom Content Creation • Performance Guarantee11
  12. 12. Additional Channels
  13. 13. AFFILIATE MARKETING 1 Consumer responds to a display 2 Consumer then is driven to the lead form (banner), Email, search or social (on site) and completes lead form ad (tracked via site pixel)13
  14. 14. EMAIL MARKETING o 350M+ records oTargeting (profile, behavioral, geographic) o 98% Inbox delivery o Multivariate testing o Stringent frequency controls o Creative scoring o Proprietary technology14 o Compliance expertise
  15. 15. DATA ACQUISITION MARKETING 1 User signs up for 2 User then opts-in to receive an 3 User completes an offer additional offer/information registration form15
  16. 16. SEO – 5X FUNDING REQUEST GROWTH FROM ORGANIC TRAFFIC OVERVIEW APPROACH Client o Addressed Technical Issues Leading Bank Category o Targeted Keyword Selection Increase targeted traffic from non- o Developed On-Page Content Plan Objective branded organic search as well as o Implemented Link Strategy funding request amounts o KPI Measurement & Refinement RESULTS: • Non-branded organic search 5,000 $3,603,621 $4,000,000 traffic increased 157% 4,000 3,930 $3,000,000 3,000 1,527 $2,000,000 • Funding request amounts 2,000 $687,327 $1,000,000 increased 424% in 8 months 1,000 0 $0 Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr.16 10 10 10 10 10 11 11 11 11
  17. 17. MEDIAWHIZ PAID SEARCH RESULTS – ORDER VOLUME TRIPLED OVERVIEW APPROACH Client Major Telecom/ Broadband o Diagnostic of existing program Category company Increase local phone and o Deployed MediaWhiz technology Objective broadband order volume and o Keyword level call tracking maintain <$100 CPO o Implemented optimization strategy o Continuous Growth and Efficiency Program RESULTS: 50 Days after search campaign launched Weekly order volume increased by … while cost per order decreased by 1,500 320%... 1,380 $150 25% 125 100 94 1,000 500 430 50 0 0 Before Mediawhiz 50 days after Before Mediawhiz 50 days after campaign Mediawhiz campaign campaign Mediawhiz campaign17
  18. 18. MEDIAWHIZ ORM RESULTS – REPAIRED REPUTATION AND HIGHER CONVERSION RATE OVERVIEW RESULTS Client Negative Listings Removed, Brand Assets Built Executive Brand Management Category 100% removal of negative listings and brand Remove negative listings from Top messaging control on TOP 10 with all client brand 10 Google results and build and assets managed by MediaWhiz Objective rank brand assets to control messaging Target Potential clients researching name Customer APPROACH o Targeted content development o Brand asset creation and activity o Link Building to high potential listings o Social content seeding and distribution o De-optimization of negative listings18
  19. 19. AFFILIATE MARKETING –1MM+ NEW ACCOUNTS, 30% EFFICIENCY GAIN OVERVIEW APPROACH Client o Identified target segments Financial Services: Credit Card Category o Selected appropriate existing & new publishers Acquire consumers for low Objective o Optimized creative and landing pages awareness credit card brand o Enabled real-time approvals Target Sub-prime market o Ongoing optimization of creative and media Customer RESULTS: o Generated 1MM+ new accounts o Reduced acquisition costs by 30% o Program success led to significant sales for other products19
  20. 20. EMAIL MARKETING – COST PER ENROLLMENT <$850 OVERVIEW APPROACH o Advanced targeting; Client For Profit Education; On-Campus profile, behavioral, situational & DMA Category and Online o Multivariate testing: subject, creative & Objective Acquire enrollments for <$1300 landing pages A18+ seeking further education; Target undergraduate & graduate Customer degrees RESULTS: o Achieved <$850 cost/enrollment, 35% better than target o Generated 1,500 applicants per month o Increased conversion rate significantly to 7.4% from 1.3% o Brand equity protected20
  21. 21. INTEGRATED PROGRAM – REVENUE UP 84%, WITH HIGHER ROM OVERVIEW APPROACH Client Leading Aesthetic Services o Integrate Search, Email, Affiliate & Display Category Company efforts Acquire new customers o Optimize conversion path Objective Increase ROM o Create testing strategy & methodology Grow market share o Micro-segmentation / targeting MediaWhiz Paid search, Affiliate, Data solution Acquisition & Email channels o Full data transparency RESULTS: o Grew revenue 84% o Increased conversion to sale by 53% o Grew ROM from 1.5:1 to 2:1 o Monthly lead volume increased by 38% Note: ROM is Revenue / Marketing Spend21
  22. 22. How We Get Results…
  23. 23. PERFORMANCE MARKETING METHODOLOGY Cycle of Continuous Improvement Innovative Guaranteed Strict ROI Focus Team of Experts Technology Results • Our technology, • Our team of • MediaWhiz has • A proven track our team seasoned experts customized best- record of driving structure and our are experienced of-breed performance methodology is in building technology that resulting in built around programs built to integrates massive increases direct response drive the bottom measurement of in ranking, traffic performance. line. important front- and most end traffic & importantly sales. ranking metrics with critical ROI performance metrics.23
  24. 24. A TEAM OF EXPERTS Account Manager SEO PPC SMO Strategist Strategist Strategist SEO PPC SMO Analyst Analyst Analyst24
  25. 25. GAME-CHANGING TECHNOLOGY25
  26. 26. CROSS-CHANNEL ATTRIBUTION – PUTTING IT ALL TOGETHER 74.5% conversion 37.8% conversion Actionable Insights - Accurate media optimization driven AlthoughImpact of one media channel on amount of time online within the social - Facebook users spend a significant another by direct and indirect contribution network, they’re not browsing in a vacuum. Consumers exposed to a brand’s social media content -are actuallychannel contribution to on paid search ads and 1.7 times more likely to Individual 50% more likely to click purchase through search. As and indirect) and optimize Facebook Ads, it is important to revenue (both direct you manage analyze cross channel performance and adjust spend and messaging accordingly.26
  27. 27. Next Steps
  28. 28. CONTACT JEFF ZELAYA Let’s schedule a phone call to discuss your needs. Phone: 954.423.0226 Email: jzelaya@mediawhiz.com LinkedIn: http://linkedin.com/in/jeffzelaya Twitter: @JeffZelaya Or visit our site for more information: http://www.mediawhiz.com28

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