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LinkedIn Lunch and Learn Presented by Ryan Swindall (@swinrs) from Accellion

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A short presentation on LinkedIn and how to get started, a few thoughts on being effective with this digital tool, and a few thoughts on the costs and benefits of the service.

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LinkedIn Lunch and Learn Presented by Ryan Swindall (@swinrs) from Accellion

  1. 1. Accellion Lunch and LearnAccellion Confidential
  2. 2. Some LinkedIn background.Accellion Confidential
  3. 3. LinkedIn is the fastest growing social media.Accellion Confidential
  4. 4. Most LinkedIn MembersAccellion Confidential
  5. 5. Largest Industries on LinkedIn • 4M - Information Technology and Services • 2.03M - Financial Services • 1.95M- Higher Education • 1.65M - Computer Software • 1.59M - TelecommunicationsAccellion Confidential
  6. 6. Accessing LinkedIn - Desktop • LinkedIn recently rolled out a new look for personal profiles • Users can engage easier with their networks • Tell your professional story: • Activity • Background • Skills & Expertise • Education • ConnectionsAccellion Confidential
  7. 7. Accessing LinkedIn – Mobile• LinkedIn has a dedicated mobile app.• iOS, Android, Windows, Black Berry.• 25% of members are visiting while on the go.• Mobile is LinkedIn’s fastest growing consumer service.Accellion Confidential
  8. 8. Meet the new LinkedIn ProfileAccellion Confidential
  9. 9. Meet the new LinkedIn Profile A better way to connect and build relationshipsAccellion Confidential
  10. 10. Meet the new LinkedIn ProfileAccellion Confidential
  11. 11. Meet the new LinkedIn ProfileAccellion Confidential
  12. 12. Use the new LinkedIn profile features! Think like a marketer: Build a credible LinkedIn presence! • Complete your profile including: • Photo • Languages • Experience/Background • Education • Skills/Expertise • Publications • Honors • Recommendations • Volunteer Experience & Causes • Add connectionsAccellion Confidential
  13. 13. We have designed the Accellion company page to showcase who we are.Accellion Confidential
  14. 14. Using the LinkedIn company page to build a presence. We are building a credible LinkedIn company presence! • The Accellion company profile includes: • Company status updates • Customer recommendations • Highlight Products and Services • Links to Accellion.com • Product videos • Links to datasheets & whitepapers • Our contact informationAccellion Confidential
  15. 15. Help build the profile of your professional connections by endorsing.Now you can endorse your connections Or enter other areas of expertise yourFor their skills with just one click. connections haveAccellion Confidential
  16. 16. It looks awesome when your connections don’t just like you, they endorse you!Accellion Confidential
  17. 17. A list of my favorite LinkedIn groups…Accellion Confidential
  18. 18. A marketing agency went into a LinkedIn Group and asked the following question.Accellion Confidential
  19. 19. No companies answered!Accellion Confidential
  20. 20. • Adding connections and being active increases the probability of you and Accellion being seen. • This improves our Google page rank • People gage the health of a company & industry using LinkedIn • Make us look good when people look….Accellion Confidential
  21. 21. Share good content and be a thought leader. The question is where do you find this content?Accellion Confidential
  22. 22. What can you do today? 1. Make sure your profile is up to date - professional photo 2. Go and follow Accellion 3. Share some content (especially Accellion content) 4. Explore LinkedIn groups 5. Recommend a professional contactAccellion Confidential

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