Presentation on Marketing

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It's the final term paper presentation of marketing course which is based on "Kozmo Lounge"- the very first and one of the renowned lounge of Dhaka,

All rights are reserved by “Tajrian Pranty“

Qs.no. 1 Which factors
(cultural, Social, personal or psychological)do
you think affect a consumer to choose an
exclusive restaurant like ‘Kozmo Lounge’?

Dissonance reducing behavior

Qs.no. 3 What may cause a cognitive
dissonance in case of a luxurious
restaurant like Kozmo?

Question no.4 which offer(s) will encourage
customers to visit the Kozmo Lounge?

Qs.no.5 Which characteristics do you think will
encourage customers to adopt a new type of
restaurant?

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Presentation on Marketing

1. All rights are reserved by “Tajrian Pranty“

2. Summary • • • • • New concept of lounge Customer friendly environment Brand value Casual type serving Concept of live music & theater

3. Qs.no. 1 Which factors (cultural, Social, personal or psychological)do you think affect a consumer to choose an exclusive restaurant like ‘Kozmo Lounge’?

4. Dissonance reducing behavior

5. Qs.no. 3 What may cause a cognitive dissonance in case of a luxurious restaurant like Kozmo?

6. Question no.4 which offer(s) will encourage customers to visit the Kozmo Lounge?

7. Qs.no.5 Which characteristics do you think will encourage customers to adopt a new type of restaurant?