+
Apple iPhones’ Usage
Around The World
Ho Chun Lok 13212680
Kwan Suk Yan 13206168
Yoong Ke Xin 13206001
+
Outline
a) Objectives
b) Background
c) Survey
d) Charts & Analysis
e) Survey Results
f) Conclusion
+
Objectives
To investigate into iPhone users and non-
iPhone users
To generate comments from iPhone users
To investigate into future mobile device
preferences of non-iPhone users
+
Background
+
Survey
 An online questionnaire conducted by Qualtrics
 14 questions in total, including multiple choices,
open-ended questions and ratings in scale
 Sent out survey link through Whatsapp  targeting
at smart phone users
 Collection of data within 7 days
+
Charts & Analysis
Most of the
interviewees
are students.
+
Charts & Analysis
Charts showing amount of personal income
> More than a
half of the
interviewees
earn 10k or
below a month.
> Around 30% of
them earn 10k to
20 k, only a small
group of people
earn 20k to 30k.
+
Charts & Analysis
People using iPhone
Among all
interviewees,
non-iPhone
users take up
a larger
portion.
+
Charts & Analysis
Samsung is the
most supported
brand within non-
iPhone users (53%)
+
Charts & Analysis
+
Charts & Analysis
Most non-iPhone
users prefer other
phone models than
iPhone from Apple
+
Survey results
0
1
2
3
4
5
6
7
8
9
10
Design of
iPhone
Battery of
iPhone
Siri function Processing
speed
Upper limit
Highest
Low
Lower limit
+
Survey results
Reasons why people do not use iPhone
a) Too expensive
b) No spare battery
c) Screen is too small
d) Prefer other system, eg. Android
+
Conclusion
 Apple, as one of the dominating brands of mobile devices, has
been generating generally satisfactory comments from its
users.
 However, when compared with other brands like
Samsung, Nokia or HTC, ratings of iPhones drop
 For example, a lot of people prefer Android system to Apple
system
 People have many other favorable choices of mobile device
other than Apple iPhones
 Therefore, the smart phone market around the world is still very
competitive

Presentation on it1015 group 6

  • 1.
    + Apple iPhones’ Usage AroundThe World Ho Chun Lok 13212680 Kwan Suk Yan 13206168 Yoong Ke Xin 13206001
  • 2.
    + Outline a) Objectives b) Background c)Survey d) Charts & Analysis e) Survey Results f) Conclusion
  • 3.
    + Objectives To investigate intoiPhone users and non- iPhone users To generate comments from iPhone users To investigate into future mobile device preferences of non-iPhone users
  • 4.
  • 5.
    + Survey  An onlinequestionnaire conducted by Qualtrics  14 questions in total, including multiple choices, open-ended questions and ratings in scale  Sent out survey link through Whatsapp  targeting at smart phone users  Collection of data within 7 days
  • 6.
    + Charts & Analysis Mostof the interviewees are students.
  • 7.
    + Charts & Analysis Chartsshowing amount of personal income > More than a half of the interviewees earn 10k or below a month. > Around 30% of them earn 10k to 20 k, only a small group of people earn 20k to 30k.
  • 8.
    + Charts & Analysis Peopleusing iPhone Among all interviewees, non-iPhone users take up a larger portion.
  • 9.
    + Charts & Analysis Samsungis the most supported brand within non- iPhone users (53%)
  • 10.
  • 11.
    + Charts & Analysis Mostnon-iPhone users prefer other phone models than iPhone from Apple
  • 12.
    + Survey results 0 1 2 3 4 5 6 7 8 9 10 Design of iPhone Batteryof iPhone Siri function Processing speed Upper limit Highest Low Lower limit
  • 13.
    + Survey results Reasons whypeople do not use iPhone a) Too expensive b) No spare battery c) Screen is too small d) Prefer other system, eg. Android
  • 14.
    + Conclusion  Apple, asone of the dominating brands of mobile devices, has been generating generally satisfactory comments from its users.  However, when compared with other brands like Samsung, Nokia or HTC, ratings of iPhones drop  For example, a lot of people prefer Android system to Apple system  People have many other favorable choices of mobile device other than Apple iPhones  Therefore, the smart phone market around the world is still very competitive