Earlier this year, Episerver carried out consumer research in the UK with over 1000 consumers, to evaluate use of the mobile internet and use of apps.
Consumers were asked if they are using mobile sites, the importance of features and their engagement with mobile apps.
This research gives a useful list of the leading retailers to benchmark your Mcommerce site and apps against:
Laptop have come must-have devices these days, thanks to use cases like "work from home" and "learn from home". This survey is based on 8,000 user responses and reveals insights on current and future ownership, how people choose new laptops, the aspects that matter to them while purchasing, and how they prefer buying.
The new iPhone models (iPhone 8, 8 Plus and the Animoji-enabled iPhone X) just hit the markets, including China where the iPhone has been constantly losing market share to local Chinese brands over the past few years. This month Ksubaka Insights investigated the Singaporean smartphone market to understand if the new iPhones could turn the tide and be the game changers that Apple believes them to be.
How do Chinese consumers perceive British beverage brands?Ksubaka
In collaboration with the China- Britain Business Council, Ksubaka surveyed over 30,000 shoppers to investigate how Chinese consumers perceive British beverage brands and gain a deeper understanding into their purchasing habits.
Earlier this year, Episerver carried out consumer research in the UK with over 1000 consumers, to evaluate use of the mobile internet and use of apps.
Consumers were asked if they are using mobile sites, the importance of features and their engagement with mobile apps.
This research gives a useful list of the leading retailers to benchmark your Mcommerce site and apps against:
Laptop have come must-have devices these days, thanks to use cases like "work from home" and "learn from home". This survey is based on 8,000 user responses and reveals insights on current and future ownership, how people choose new laptops, the aspects that matter to them while purchasing, and how they prefer buying.
The new iPhone models (iPhone 8, 8 Plus and the Animoji-enabled iPhone X) just hit the markets, including China where the iPhone has been constantly losing market share to local Chinese brands over the past few years. This month Ksubaka Insights investigated the Singaporean smartphone market to understand if the new iPhones could turn the tide and be the game changers that Apple believes them to be.
How do Chinese consumers perceive British beverage brands?Ksubaka
In collaboration with the China- Britain Business Council, Ksubaka surveyed over 30,000 shoppers to investigate how Chinese consumers perceive British beverage brands and gain a deeper understanding into their purchasing habits.
This presentation gives an early glimpse at Consumer perceptions on the iPhone, its pricing, functionality, and features. The deck was presented on a Bear Stearns Bearcast on the Thursday prior to the iPhone launch.
How will 2018 look for phone and plan buyers 2018 phone user trends - r1.0riley856
Mobile Phone and Plan Trends Report.The Australian Phone Market Has Changed 2018 will see the trend to individually-designed phone solutions accelerate and incorporate more components – like wearable tech.
A Barilliance research about the difference in conversion rates for different iPhone models. Find out what the occurring trend is and the reason behind it.
Unique primary Australian research offers insight into self exacerbating problems faced by incumbents, opportunities for rivals and a significant unmet customer need.
Stong iPhone 5 consumer demand will make Apple’s Next Financial Quarter ‘EPIC’, ListenLogic analyzed over 6 million conversations in social media over a 30 day period.
2Running Head IPHONE OR SAMSUNG COMPARISONCONTRAST.docxtamicawaysmith
2
Running Head: IPHONE OR SAMSUNG COMPARISON/CONTRAST
iPhone or Samsung Comparison/Contrast
iPhone vs. the Samsung Galaxy are two of the top selling smartphones on the market today. The iPhone 7 was released in September of 2016, and, the iPhone 7 was the most anticipated smartphone of 2016 according to Phone Arena News. The Samsung Galaxy 7 was released March 2016. According to Forbes, 2016 was a very crucial year for the iPhone generation, with so many smartphones and everyone having one, including children as young as age ten, makes competition harder for companies such as Apple and Samsung to grow their sales.
Both smartphones offer a large display and color options. The iPhone have a large screen with a smooth touch, and, the Samsung also have a large screen with a curve glass.
A survey was done to see what consumers wanted and what is most important to the customers when it comes to purchasing a smartphone. The results were that consumers wanted more “storage”, “longer battery life” and “faster processor”. The waterproof feature on the iPhone 7 was more important than all the other features. One of the downsizes was the removal of the headphone jack, removing that feature was a drawback for some, however, the iPhone 7 comes with the newly introduced AirPods, the wireless headphones, the new game changing listening experience. One noticeable improvement to the iPhone is the two cameras that shoot as one, this feature is not offered on the Samsung series.
Samsung Galaxy 7 smartphone most popular features are the smooth touch, and the curve waterproof screen.
These two companies are non-stoppable when it comes to the latest smartphone technology.
Apple and Samsung have already unveiled their new iPhone 8 and Samsung G8. These smartphones are forever evolving. Both companies are trying to compete again each other and no telling who is going to finish on top.
The latest iPhone 8 is going to offer a glass that will be unbreakable. This will truly be an added value to the phone. More than half of consumers crack or break their screen on the phone each day. To replace a broken screen could cost anywhere between $100-$300 dollars.
Consumers will really benefit from the glass proof screen. This will surely be a selling point for Apple. Unfortunately, both phones have been reported with problems such as they are overheating and catching fire according to Aaron Brown (2016), Senior Editor for Sunday Express News who reported the iPhone exploding. CNET reported that the battery was the reason for the Samsung phone to catch fire. During a press conference Samsung confirmed it was battery.
A survey was conductive to see how many of the staff members had iPhone and who was carrying a Samsung. The survey revealed, there were more people using the iPhone than the Samsung and some people using them both. There are features on the iPhone such as the Facetime that attract people to the phone and some consumers do not care ...
This presentation gives an early glimpse at Consumer perceptions on the iPhone, its pricing, functionality, and features. The deck was presented on a Bear Stearns Bearcast on the Thursday prior to the iPhone launch.
How will 2018 look for phone and plan buyers 2018 phone user trends - r1.0riley856
Mobile Phone and Plan Trends Report.The Australian Phone Market Has Changed 2018 will see the trend to individually-designed phone solutions accelerate and incorporate more components – like wearable tech.
A Barilliance research about the difference in conversion rates for different iPhone models. Find out what the occurring trend is and the reason behind it.
Unique primary Australian research offers insight into self exacerbating problems faced by incumbents, opportunities for rivals and a significant unmet customer need.
Stong iPhone 5 consumer demand will make Apple’s Next Financial Quarter ‘EPIC’, ListenLogic analyzed over 6 million conversations in social media over a 30 day period.
2Running Head IPHONE OR SAMSUNG COMPARISONCONTRAST.docxtamicawaysmith
2
Running Head: IPHONE OR SAMSUNG COMPARISON/CONTRAST
iPhone or Samsung Comparison/Contrast
iPhone vs. the Samsung Galaxy are two of the top selling smartphones on the market today. The iPhone 7 was released in September of 2016, and, the iPhone 7 was the most anticipated smartphone of 2016 according to Phone Arena News. The Samsung Galaxy 7 was released March 2016. According to Forbes, 2016 was a very crucial year for the iPhone generation, with so many smartphones and everyone having one, including children as young as age ten, makes competition harder for companies such as Apple and Samsung to grow their sales.
Both smartphones offer a large display and color options. The iPhone have a large screen with a smooth touch, and, the Samsung also have a large screen with a curve glass.
A survey was done to see what consumers wanted and what is most important to the customers when it comes to purchasing a smartphone. The results were that consumers wanted more “storage”, “longer battery life” and “faster processor”. The waterproof feature on the iPhone 7 was more important than all the other features. One of the downsizes was the removal of the headphone jack, removing that feature was a drawback for some, however, the iPhone 7 comes with the newly introduced AirPods, the wireless headphones, the new game changing listening experience. One noticeable improvement to the iPhone is the two cameras that shoot as one, this feature is not offered on the Samsung series.
Samsung Galaxy 7 smartphone most popular features are the smooth touch, and the curve waterproof screen.
These two companies are non-stoppable when it comes to the latest smartphone technology.
Apple and Samsung have already unveiled their new iPhone 8 and Samsung G8. These smartphones are forever evolving. Both companies are trying to compete again each other and no telling who is going to finish on top.
The latest iPhone 8 is going to offer a glass that will be unbreakable. This will truly be an added value to the phone. More than half of consumers crack or break their screen on the phone each day. To replace a broken screen could cost anywhere between $100-$300 dollars.
Consumers will really benefit from the glass proof screen. This will surely be a selling point for Apple. Unfortunately, both phones have been reported with problems such as they are overheating and catching fire according to Aaron Brown (2016), Senior Editor for Sunday Express News who reported the iPhone exploding. CNET reported that the battery was the reason for the Samsung phone to catch fire. During a press conference Samsung confirmed it was battery.
A survey was conductive to see how many of the staff members had iPhone and who was carrying a Samsung. The survey revealed, there were more people using the iPhone than the Samsung and some people using them both. There are features on the iPhone such as the Facetime that attract people to the phone and some consumers do not care ...
2. • We surveyed 500
Australian phone users
just before the release of
the iPhone 8 / iPhone 8
Plus / iPhone X.
• iPhone users made up
42% of respondents to
our survey. That makes
Apple users the biggest
single group of phone
users. This percentage
demonstrates the
importance of the iPhone
to the market and the
dominance Apple enjoys.
• As expected, more recent
iPhones, the iPhone 6
and 7 family make up the
majority of iPhones in use
in this country.
1. Analysis
Which Type Of iPhone Do You Own? The 6S and 6 Plus
Are The Most Common Australian iPhones
ProportionofRespondents
Proportion of iPhone
respondents
3. • We asked iPhone users
‘Where did you get your
iPhone?’
• The most common
responses were direct
from a telco store, for
example Optus or Telstra,
either online or in retail.
• These numbers are likely
to indicate the situation
two years ago, when
most signed up. High
Street retailers are an
increasingly popular way
to buy phones.
2. Analysis
iPhone Users – Where did you get your iPhone?
ProportionofRespondents
Proportion of iPhone
respondents
4. • We asked iPhone users
“When did you last
compare your phone
plan's cost & features?”
• The frequency of
comparison for iPhone
users is Impacted by
relatively high proportion
of the base which is tied
in to a contract.
• However, the most
common answer was ‘I
can’t remember’ at 25%
of respondents. That’s a
longer interval than the
average Android user.
3. Analysis
iPhone User : When Did You Last Compare Your Plan ?
Most common answer ? I Can’t remember
ProportionofRespondents
Proportion of iPhone
respondents
5. • Generally, the research
shows that iPhones use
more data than other
devices.
• It also shows that bigger
iPhones devices (iPhones
with bigger screens) use
more data than smaller
iPhones.
• Our data showed the
same trend as indicated
by the fact that iPhone 7
variant users use bigger
data bundles than their
iPhone 6 family
equivalents.
4. Analysis
iPhone Users : How Much Data Do You Use ?
The Bigger The iPhone The More Data You Use.
ProportionofRespondents
Proportion of iPhone
respondents
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
1GB or less per
month
Between 1GB and
2GB per month
3GB per month 4GB or 5GB per
month
Between 6GB and
10GB per month
11GB or more per
month
iPhone 6 or 6S or 6Plus iPhone 7, 7S or 7 Plus
6. • We asked “Now You know
The Australian price, do
you intend to upgrade To
The New iPhone 8 (from
$1079) / iPhone 8 Plus
(from $1229)
/ iPhone X (from $1579) ?”
• Most likely to upgrade
were iPhone 4, iPhone 4S,
iPhone 6 and iPhone 6S
users.
• iPhone 6 & iPhone 6S
contracts will be coming to
an end shortly and many
users will be eligible for
upgrades.
• Not a single ‘other’ phone
type user (e.g. Samsung,
Google Pixel) in our survey
intended to upgrade to the
new iPhone.
5. Analysis
14% of iPhone Users Intend To Upgrade To The
iPhone 8 / iPhone 8 Plus / X
ProportionofupgradingiPhoneusers
Proportion of iPhone
respondents
7. • We asked “What's the
best way to minimize the
cost of your phone over
the time you own it?”
• iPhone users are more
likely than Android users
to ‘do the maths’ and
compare the total cost
they will pay over 2 years.
• WhatPhone calculations
show it’s possible to save
between 10% and 20%
over 2 years buying the
new iPhone outright and
adding a SIM to it.
6. Analysis iPhone Users Are Sophisticated : >50% Know
They Need To Do The Maths To Compare
Contracts
ProportionofRespondents
Proportion of iPhone
respondents
8. • Around half of the iPhone
users who will upgrade
intend to buy their phone
outright and add a SIM.
• Phone companies and the
Apple store are still the
most common place for
people to buy their
iPhones.
• Nearly 70% of iPhone
buyers buy their device
from either a telco or the
Apple store (retail &
online.)
7. Analysis Method Of Upgrade
(Of iPhone Users Who Will Upgrade to the iPhone 8 / iPhone 8 Plus /
iPhone X)
Proportion of respondents who are
upgrading iPhone users
9. 8. Analysis
iPhone Users – Would you consider buying a phone plan from an
unknown / lesser known brand if it was cheaper and offered the
same service and benefits?
ProportionofRespondents
Proportion of iPhone
respondents
• We asked “Would you
consider buying a phone
plan from an unknown /
lesser known brand if it
was cheaper and offered
the same service and
benefits?”
• Around 45% of iPhone
users are open to the
idea – although they may
need some reassurance
to do so.
• This result shows iPhone
users’ sophistication. The
ability to do this is an
important part of saving
money on your iPhone.
10. • We asked iPhone users
‘What did you do with
your *old* phone ?’
• The results show another
layer of affluence among
iPhone users. 45% of old
iPhones are sitting in
drawers at home –
presumably for use as a
backup.
• iPhone users are also
more generous than
Android users. iPhone
owners are more likely to
gift their old device to a
friend or family member
than Android owners.
9. Analysis iPhone Users – Most Old Australian iPhones Are
Sitting In Drawers
ProportionofRespondents
Proportion of iPhone
respondents