Pepsi initially struggled to enter the Indian market in the 1980s due to strict regulations and opposition from politicians. It had to make major commitments around job creation, exports, and agricultural development to gain approval. While Pepsi fell short of some goals, it significantly boosted tomato and rice production through farming projects. Economic reforms in the 1990s allowed Pepsi to focus more on its beverage business, leading to rapid growth. By 2000, Pepsi had invested billions in India and met many of its original agricultural commitments.