2. Reach Affluent Residents and Visitors
• One million passengers arrive or
depart from LOVE each month
• LOVE serves the 6.8 million
population of the North Texas
region
• LOVE is now one large terminal
with a concourse that branches at
the end to two gates areas
• Consequently, your advertising
enjoys maximum traffic, impact
and frequency
3. Your Advertising Options
When you’re in LOVE, you have many advertising options!
Interior • Digital and print throughout the
airport
• Capitalize on wait time
• More options = more opportunity
Exterior • Larger Advertising
• Capture travelers and anyone that
drops/picks them up
Display ExampleDescription
4. E-Poster Network
Why E-Posters?
• Everything is bigger in Texas,
E-posters are not exempt at
nearly 6’ tall!
• 7 locations throughout the
terminal = 100% passenger
reach
• Double-Sided, High Definition,
and video ready!
5. FIDs Network
Why FIDs?
• 100% reach with 10 locations
• Used by every passenger to
view flight information
• Supports crystal clear video
7. Baggage Claim Digital Network
Why Baggage Claim ?
• Reach! Bags fly free on SouthWest
Airlines
• Multiple monitors
• Ability to utilize high definition
video
• Wait time = Frequency
You just got off a 3 hour flight where
the person next to you talked nonstop
about how the coloration of your
basement dictates longevity. When you
get to baggage claim, will you lock eyes
with them or will you look towards
something else?... “What’s that shiny
sign catching my eye?...”
Scenario
Planes, Trains and Automobiles (1987)
8. What is Dallas First?
• Unique opportunity for local
Dallas businesses
• Specifically reserved for
smaller, locally owned
businesses
• Cost effective placements
showcasing the best Dallas has
to offer
• 3-sided display front and center
You qualify if:
•Independently owned &
operated
•Located and/or
headquartered in City of
Dallas
•Primary place of business
is in City of Dallas
•Fewer than 200 employees
•Not affiliated with national
franchise/brand
9. Why Garage Wrap?
• 3 gigantic faces to
advertise on
• Gain traffic visibility as
well as travelers!
Parking Garage
10. Why GarageWrap?
• 3 Large faces to
advertise on
• Gain traffic visibility as
well as travelers!
• Right at the
intersection of Lemon
and Lovers
Lemmon Ave and
Lovers Ln
12. Video Wall
Why Use theVideo Wall?
• Large Display
• Seen by those entering
and leaving LOVE
• Use animation to make
your advertisement
pop!
13. Interior Displays
Why Make it an Interior
Wrap?
• Large, eye-catching
displays
• Unique placements
to increase brand
recall
• Diverse locations
=
creative design
opportunities!
14. Why Make it an
Exterior Wrap?
• Unique: break away
from “white noise”
advertising
• Exterior displays are the largest
DAL has to offer!
• Make large and memorable
impressions
• 100% brand visibility to
roadway traffic in & out of
airport
Exterior Displays
18. Rates
Cost (per month)
E-Poster Digital Network $15,000
FIDs Digital Network $5,000
Baggage Claim Digital Network $1,700
Fabric Tension Displays $2,000 - $15,000
Wall Wraps $4,000 - $15,000
Exhibit Space $5,000 - $8,500
Dallas First $550 - $1,000
Pedestrian Bridge Wrap $60,000
Parking Garage Wrap $40,000
Fence Wrap $15,000
Video Wall $3,500
Please note, all rates above are NET and based on an annual (12 month) contract.
Rates vary based on location and availability.
Advertisers are responsible for artwork production, installation, and removal costs.
Display Cost (per month)
19. E-Poster
Network
Terminal 1080p W x 1920p H Mp4, SWF, FLV,
JPEG
FIDS Terminal, Bag
Claim
2160p W x 1920p H Mp4, SWF, FLV,
JPEG
Fabric Tension
204
Terminal Visual Size: 7’-10½” H x 16’-
4” W
Safety Size: 7’-2” H x 15’-8” W
Decotex Fabric
Wall Wrap 701 Elevator Visual: 12’-10 ½”h x 17’w
Bleed: 13’h x 17’-2”w
Safety: contact Michael Neck
Wall Wrap 702 Concourse Visual: 7’h x 4’-6”w
Bleed: 7’-2”h x 4’-8”w
Safety: 12’-6 ½”h x 16’-8”w
Questions? Call Michael Neck: (404) 419-9755
Specifications
Display Location Dimensions Formats Accepted
20. Wall Wrap 703 Concourse
Stairwell
Visual: 165” x 156” x 86” x 178”
Bleed: 167” x 158” x 88” x 180”
Safety: 157” x 148” x 78” x 170”
3M 3552C with 8520
matte over laminate
Wall Wrap 705 Concourse FID
Wrap
Visual: 6’-7”h x 8’w
Safety: 6’-1”h x 7’-6”w
3M IJ 181 with 8520
matte over laminate
Wall Wrap 707 Concourse Visual: 12’-10”h x 12’-9”w
Bleed: 12’-11”h x 12’-10”w
Safety: 12’-4”h x 12’w
3M 3552C with 8520
matte over laminate
Wall Wrap 709 Concourse over
Door
Visual: 6’-1”h x 8’-9”w
Bleed: 6’h x 8’-8”w
Safety: 5’-6”h x 7’-11”w
3M IJ 35-10 with 8520
matte over laminate
Wall Wrap 706 Concourse Visual: 12’-10 ½”h x 24’-¼”w
Bleed: 13’h x 24’-2”w
Safety: 5’-6”h x 7’-11”w
3M IJ 35-10 with 8520
matte over laminate
Specifications
Display Location Dimensions Formats Accepted
Questions? Call Michael Neck: (404) 419-9755
21. Dallas First Kiosk 3 in terminal
1 in parking garage
1 in Bag Claim
Visual: 48”h x 36”w
Bleed: add ¾” bleed to all sides
Adobe Illustrator CS5,
InDesign CS5
and Photoshop CS5,
EPS, TIFF and
(certified) PDF
Wall Wrap 710 Concourse
Stairwell
Visual: 6’h x 16’-6½”w
Bleed: 6’-1’h x 16’-7½”w
Safety: 5’-6”h x 15’-9”w
3M IJ 35-10 with 8520
matte over laminate
Parking Garage
Exterior Banner
#360
Parking Garage Visual: 26’-4 ½”h x 20’-4 ¾”w
Bleed: 26’-9 ½”h x 20’h x 8
¾”w
Safety: 26’h x 20’-¼”w
Contact: Michael Neck
Skybridge Pedestrian
Walkway
Contact: Michael Neck
Specifications
Display Location Dimensions Formats Accepted
Questions? Call Michael Neck: (404) 419-9755
22. For more information (rates, tours, etc.)
of LOVE Field please contact:
Tom Henry V
General Manager
Corey Airport Services
Dallas Love Field
thenry@coreycompanies.com
972-977-9945
LOVE Your Advertising
3333 Lee Parkway, Ste 601
Dallas, TX 75219
