Sustainability of Khadi & Village Industries sector in West Bengal.The most important issue that this Meet wants to highlight is the sustainability of Khadi & Village Industries sector in the context of the present scenario. The Problem lies here : There is a BIG gap between Romance & Reality. The first aspect, I would like to recommend is Education. We need an all-round of craft education to make it popular.The second is the Deconstruction of the Art Form. Not Reconstruction. Deconstruction places the emphasis on appearance and suggests that essence is maintained to be found in appearance. The third aspect I would like to touch is Marketing. Creation of a Brand. West Bengal handicrafts are one of the most preferred souvenirs. Intricate form of metal craft, merchandise, earthenware taken back by tourists and non-residential Indians.

1. Sustainability of Khadi & Village Industries sector in West Bengal
Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.

2. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.
The most important issue that this
Meet wants to highlight is the
sustainability of
Khadi & Village Industries sector
in the context of the present scenario.

3. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.
The Problem lies here : There is a BIG gap between
Romance & Reality

4. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.
The first aspect , I would like to recommend is Education. We
need an all-round of craft education to make it popular.

5. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.
The second is the
Deconstruction of the
Art Form.
Not Reconstruction.
Deconstruction places
the emphasis on
appearance and
suggests that essence
is maintained to be
found in appearance.

6. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.
The third aspect I would like to touch is
Marketing.
Creation of a Brand.
West Bengal handicrafts are one of the
most preferred souvenirs.
Intricate form of metal craft,
merchandise, earthenware taken back
by tourists and non-residential Indians.

7. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.
The handicrafts industry is largely
cottage-based, predominantly
located in villages and small
towns. The success of any
industry depends on the strength
of its forward and backward
linkages.

8. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.
In the handicrafts industry, the local
artisans often get a much lower
remuneration due to inaccessibility
to the highest paying market. For
example, jute handicrafts are
gaining popularity in the cities
(especially after plastic bans).
However, an artisan producing Jute
products in Murshidabad, West
Bengal might not be able to take
advantage of this due to lack of
information.

9. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.
Cultural Entrepreneurship
entails creating organizations of
arts, by and for artists, that are
financially sustainable and
viable and have a cultural and
societal impact. This would
enrich the artist’s work by
providing support and services
and generate more
opportunities for collaboration
and cooperation.

10. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.
Handicraft plays a significant role in
familiarizing the country’s tourism resources
to build a convergence with cultural
diversities, beliefs and practices with the
inhabitants through.
Naya Gram is a big example. More than just
a village in West Bengal’s Paschim
Midnapore district. Naya is home to around
250 patuas or chitrakaars, a unique
community of folk artistes who are painters,
lyricists, singers and performers all rolled
into one.

11. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.
An important point is to safeguard the
intangible cultural heritage of West
Bengal. Hence resuscitating and
revitalizing States linkages. West Bengal
Khadi & Village Industries Board, is
principally into the promoting & marketing
of the handicrafts and handloom products
of the artisans of West Bengal through its
showrooms

12. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.
Initiatives has been fermented to foster the
growth and making the voices of artists be
heard and sharing its crafts from its rich
cultural tradition.
Thus to some extent, the success story of
Khadi gives us an example of how branding
can help an industry survive. Product
differentiation did not just save it from
extinction, but also elevated it to an art form.

13. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.
The Government of West Bengal is
focusing on the skills training of rural
artisans under the policy for rural
empowerment.

14. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.
Handicraft sector through its array of
different training have enhanced the quality
of the handicrafts.
Designers from the National Institute of
Design (NID) and National Institute of Fashion
Technology (NIFT) have developed courses to
upskill Self-Help Groups (SHGs) and individual
artisans. Soft skills training programmes in
export marketing, packaging and technology
are being organized .

15. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.
If we wish to keep up a high price, a high
supply has to be matched by high
demand. In order to increase the
demand, dissemination of information to
potential buyers is the key.
This can be achieved through better
marketing techniques in print, electronic
and social media.

16. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.
Top Most Demanded of Indian
Handicrafts
 Home Decorative
 Handmade Sarees
 Furniture
 Home textiles

17. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.
Famous Handicrafts from Bengal
 South and North 24 Parganas Clay doll,
cotton doll and dolls made of cloth
 Howrah Jute crafts, Silver filigree,
Embroidery
 Purulia Chhou mask and Dokra
 East Midnapur Clay doll, Mat, Conch–Shell
 West Midnapur Mat, Horn, Fold painting
(Patachitra)
 Hooghly Chikon embroidery
 Nadia Clay dolls and Terracotta
 Birbhum Leather goods, Dokra and
Kantha stitch
 Burdwan Dokra, Sola craft,Wooden doll
andKantha Stitch

18. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.
Famous Handicrafts from Bengal
 Bankura Terracotta, Stone curving, Dokra,
WoodCurving Murshidabad Jute doll and
Handicrafts, Brass and BellMetal
 Malda Wooden Mask, Brass and Bell
Metal Uttar Dinajpur Terracotta, Bamboo
made Handicraft,Cane work
 DakshinDinajpur Dokra, Cane work and
Bamboo madeHandicraft
 Coochbehar Sitalpati
 Jalpaiguri Cane work, Bamboo Crafts
 Darjeeling Woollen hill-crafts and
Painting, Mask

19. Buyer Seller Meet. 3 February, 2024 . EEDF Ground, Taltala.