2. Overview
. The product we are offering is Indian Saree
its an occasional wear like in weddings and
Indian parties.
3. Reasons why we choose USA
Reason 1
American girls likes to
attend Indian weddings ,
Indian parties etc. So
they will love to wear
Indian fashion
Reason 2
Like we Indians are
adopting western culture
same many countries are
adopting indian fashion
because of the unique
style.
4. Reasons
● Market Size: The United States has a large population with diverse demographics,
including a significant South Asian population. This diversity creates a potential
customer base for sarees and other ethnic clothing
● Bridal Market: The wedding industry in the United States is significant, with many
couples seeking unique and diverse wedding attire. Sarees are often chosen as bridal
wear, especially for fusion or multicultural weddings. This presents an opportunity to
cater to the bridal market and offer sarees as an alternative to traditional wedding
gowns
7. ● Adapt the sarees to cater to the preferences and tastes of the local market. This may
involve incorporating contemporary designs, colors, fabrics, or patterns that will attract
the target audience.
● Consider offering sarees in different styles and variations to appeal to a diverse range
of customers, including traditional, fusion, or modern interpretations.
● Ensure the sarees meet quality standards and provide a comfortable fit to satisfy
customer expectations.
9. I would conduct market research to determine competitive pricing for
sarees in the USA. Consider factors such as production costs, import
duties, distribution expenses, and competitor pricing.
Position the sarees at a competitive price point while maintaining
profitability. Offering a range of price options can cater to different
customer segments and budgets.
Consider offering discounts or promotional pricing during special
occasions or events to attract customers.
11. Establish an effective distribution network to ensure availability of sarees in the target
market. This can involve partnering with local retailers, setting up online sales channels,
or even opening dedicated saree stores in key locations with a high concentration of
potential customers.
Identify and collaborate with local boutiques, fashion retailers, or online platforms that
specialize in ethnic or multicultural clothing to showcase and sell your sarees.
Provide convenient and reliable shipping options for online customers, ensuring timely
delivery and hassle-free returns if necessary.
13. Develop a targeted marketing strategy to raise awareness about your saree brand in
the USA market.
Utilize various promotional channels, such as social media advertising, influencer
partnerships, content marketing, and search engine optimization (SEO) to reach your
target audience.
Leverage the power of storytelling to showcase the cultural significance and beauty of
sarees. Highlight the craftsmanship, unique features, and the versatility of sarees in
different settings and occasions.
Participate in relevant trade shows, fashion events, or cultural festivals that attract
your target customers. This allows you to engage directly with potential buyers and
build brand visibility.
15. The trade relationship between India and the United States has been significant, with trade volumes steadily increasing over
the years. Here are some key statistics related to the trade between the two countries:
Total Trade Volume:
In 2020, the total bilateral trade in goods and services between India and the United States amounted to approximately $146.1
billion. This figure includes both exports and imports.
Goods Trade:
In 2020, the total bilateral trade in goods between India and the United States was valued at around $90.5 billion.
India's exports of goods to the United States were approximately $54.4 billion, while imports from the United States stood at
around $36.1 billion.
16. Major Exports from India to the United States (2020):
Pharmaceuticals
Gems and jewelry
Organic chemicals
Machinery
Textiles and apparel
Major Exports from the United States to India
(2020):
.Precious stones and metals
.Machinery
.Mineral fuels
.Aircraft and spacecraft
.Electrical machinery
18. Cultural Exchange: Sarees are an iconic and traditional attire in India, representing
the country's rich cultural heritage. By promoting the use and appreciation of sarees
in the USA, it facilitates a cultural exchange between the two nations. This exchange
fosters mutual understanding, appreciation, and respect for each other's traditions
and customs.
Boosting Exports: Sarees are a significant export item from India. By increasing the
demand for Indian sarees in the USA, it can positively impact India's export revenue.
This strengthens the economic ties between the two countries and contributes to the
trade relationship.
19. Job Creation: The saree industry in India provides employment opportunities
to artisans, weavers, designers, and manufacturers. A rise in demand for
sarees from the USA can lead to increased production, thereby generating
more jobs and contributing to the economic growth of India.
Small and Medium Enterprises (SMEs): The saree industry comprises
numerous small and medium enterprises in India. By expanding their market
reach to the USA, these SMEs can grow their businesses and gain access to a
larger customer base. This, in turn, promotes entrepreneurship, innovation,
and economic development.
Tourism and Cultural Experiences: The popularity of sarees in the USA can
also contribute to increased tourism between the two countries. American
tourists visiting India may develop an interest in sarees and seek authentic
experiences like attending saree shopping events, exploring saree weaving
clusters, or interacting with local artisans. This promotes cultural tourism,
deepens cultural understanding, and enhances people-to-people
connections.
20. Fusion and Contemporary Fashion: Sarees are adaptable to modern fashion
trends and can be combined with western elements to create fusion outfits.
This fusion of Indian and Western fashion sensibilities appeals to a broader
audience, including Americans who may not have been exposed to
traditional Indian clothing before. It brings a fresh perspective and adds
diversity to the fashion choices available in the USA.
