1. Présentation du Plan D’affaire
Réalisé par: Mehdi Ben Hadj Alouane
Classe: 1MP DSB, ISG Tunis
Our Logo:
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2. I/Entreprise Objective:
1/ Problem that we want to solve
• Many Musicians such as Soloists, bands,
composers, or musical groups tend to have a
hard time finding a quiet place where they
could perform without interrupting or being
interrupted by others.
• Others lack the necessary equipment and
instruments in their home to unleash their
potential, thus hindering their progress.
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3. I/Entreprise Objective:
3/ Project Idea:
• Establish a rehearsal space containing
soundproofed musical rooms. the latter will
have all the instruments (Pianos, Drums, etc)
and equipment (amplifiers, microphones,
speakers, etc) necessary at the disposal of
customers who are willing to rent a musical
room..
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4. I/Entreprise Objective:
4/ Targeted Customers:
• Professional Musicians
• Casual Musicians
• Music Producers
• Composers
• Novices who want to explore the field.
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5. I/Entreprise Objective:
5/ Our Mission:
• rent rooms so you can utilize our
instruments and equipments to practice at a
higher effeciency.
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8. II/Business Objectives
Short –term objectives :
• Ensuring an break even cost
• Make Advertisements for the entreprise
• Start building loyal customers (Pareto Principle marketing)
Mid-term objectives :
• Create a corporate identity
• Maximising profits
Long-term objectives :
• Expand the entreprise to other cities or even countries
• Maximising profits
• Improving corporate identity by :
• Charity
• Helping poor musicians to shine
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9. III/ SWOT:
Forces weaknesses
Promoter has a good
knowledge about the
sector
High quality equipments
and instruments
High price
Opportunities Threats
Few competitors
Market is evolving
Small market
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10. IV/ SWOT:
• Market Analysis:
Forces Weaknesses Remarques
Studio
Event
Good services
Well known
company, high
market share
Very expensive
services
PROVA Good prices Not known, very
low market
share
Red Light
Studios
Cheap services
Well known
company, high
market share
Mediocre
services
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11. V/ Service Process:
Customer reservation
- per website or per phonecall
-customer must specify
date and time and hours of
reservation
preparation of the
room/instruments and
equippements for clients
Customer consumes
the service
FeedBack
Clients reclamations,suggestions
management
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12. VI/ Project Costs
Tableau du Coût du projet (en DT)
Composante Montant (DT) Taux en %
Frais d'établissement 2000 3%
Terrain 0 0
Génie civil / Frais d’aménagement* 21000 40%
Equipements ** 18676 35%
Mobiliers et matériel de bureau 9000 17%
Matériel roulant 0 0
Immobilisations incorporelles 0 0
Divers et imprévus 2000 3%
Fonds de
roulement
D’exploitation 0 0
Hors exploitation 0 0
Total 52676 100.00%
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13. VII/ How to Finance
Tableau de la Proposition de financement (en DT)
Source Montant Taux
Capital Social Apport Personnel 42140.8 80%
Participation SICAR 0
Participation
FOPRODI
0
RIITIC 0
Associées 0
Autres apports 0
Emprunts MLT Crédits 10535.2 20%
Crédits fournisseurs 0
Total 52676 100%
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