2. Event Objectives
Position the Business Park on
Lebanon’s economic map
Create a renewed buzz wave
around the Business Park
Expose the progress of the
project and its future
milestones
Boost and renew awareness on
the project’s investment
opportunities
Make of the event an occasion
for the “audience” to mingle
and network together
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Familiarize the audience with
the concept of business clusters
3. Event Audience
• Investors/ buyers in the project.
• Potential future investors in the project.
• Real estate agencies/agents/brokers.
• Client’s PR.
• Client’s business partners.
• Relevant public sector figures.
• Miscellaneous economic experts.
• Media.
• Miscellaneous desired client connections.
• Total target attendance: ~ 200 persons.
• Total required to invite: ~ 500 persons.
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7. Venue Setup & Invitee Treatment
• Branding:
– Wall of Fame (for photography – same as invitation card model).
– Waterfront City’s branding material (screens, rollups, lectern etc…).
• Furniture:
– Panel couches (for speakers) & theater chairs (for the audience).
– High tables for the welcome area (stools not recommended).
– Recommended addition: a few side lounges (seating capacity: 20 – 30 people) in
the welcome area (essential for guests wearing high heals or who may have
difficulty standing during the waiting time).
• Miscellaneous Technical:
– Stage, basic sound & light.
– 4 x 3 LED screen on stage.
– Wireless microphones for the debate speakers and moderator + audience wireless
microphones for Q&A.
• Recommended: use a side room with desks for the sales team to meet
privately with anyone of the audience who wishes to have more insight on
investment in the Business Park after the conference is over.
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8. Venue Setup & Invitee Treatment
• Decorations:
– Light table flowers in the welcome area.
– Basic wall lighting in the welcome area (essential for quality of photography and for
the general mood).
• Personnel:
– Ushers/Hostesses (quantity: 6 for guest registration, welcoming, giveaway
distribution and Q&A microphone support in the conference).
– Organizers and PR teams.
– Waiters (all-time service of food & beverages in the welcome area).
• Parking & valet facility:
– To be secured in coordination with venue..
– Valet parking costs to be covered by Waterfront City (gives a nice “caring”
impression to the invitees).
• Signage:
– Outdoor signage leading the cars as of the very entrance of the venue.
– Outdoor Waterfront City branding.
– Indoor signage from entrance till the venue hall.
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9. Food & Beverage
• Welcome time: coffee, breakfast & sweets station with pass-around service
+ regular drinks (water & juices).
• Post-conference: coffee+ regular drinks (water & juices) in the welcome
area (people would spend additional time to mingle and pursue conversations
with the speakers) and in the sales room.
• Note: Alcoholic drinks to be served only upon request by invitees.
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10. Discussion Panel
• Subject Axis:
The 21st Century Workspace: Design Meets Productivity
• Speakers:
– Introduction/Welcome Note: Mr. Samer Bissat.
– Mr. Makram Adi, Architect
Waterfront City’s Business Park: Lebanon’s first role model
– Mr. Selim Abboud, Director of Sales and Marketing at Waterfront City
In-depth overview on Waterfront City’s Business Park
• Keynote Speaker:
– TBA: Representative from the World Green Building Council report committee
on workplace design standards and productivity
Reference Documentation:
http://www.worldgbc.org/files/9714/3401/7431/WorldGBC_Health_Wellbei
ng__Productivity_Full_Report_Dbl_Med_Res_Feb_2015.pdf
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11. Panel Moderation
• Option 1 (Expert): Mrs. Violette Balaa, Annahar.
• Option 2 (Journalism): Mr. Yasser Akkawi, Executive Magazine.
• Option 3 (Media Celebrity):
– Ricardo Karam.
– Paula Yaacoubian (most recommended for her journalistic skills + her level of exposure).
• Note: Moderator can be selected as well from the suggested speakers lists
mentioned in the slide above.
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13. Giveaway Concept
• Desk Plant.
• The idea: very nice office
gadget that keeps the brand
living on every invitee’s desk
+ reflects the Business Park’s
care for sustainability.
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14. PR Requirements
• Press release and spoken words to be distributed in both soft and hard
editions in a branded bag.
• Business Park catalogs to be distributed to all attendants.
• Photography and Video to be secured for documentation.
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