Our presentation for the AdVenture Competition 2012 - 2d Place - Belgium

1. AD
VENTURE
COMPETITION
2012
EDITION

2.
WE
PROUDLY
PRESENT:
ZIP
IT

3. TARGET
AUDIENCE

4. TARGET
AUDIENCE
“What? You mean there are
cookies on the internet?”

5. TARGET
AUDIENCE
“Online privacy is overrated”

6. TARGET
AUDIENCE
CORE TARGET

7. TARGET
AUDIENCE
CORE TARGET
25 – 44 YEARS OLD:
• CONCERNED ABOUT ONLINE
PRIVACY
• PRO-ACTIVE
• UNANSWERED QUESTIONS
• MOST ACTIVE INTERNET-USER

8. CHALLENGE

10. INSIGHT

12. OBJECTIVES

13. MESSAGE

14. TONE OF
VOICE

15. KEY CREATIVE
Key
Crea9ve
insight
INSIGHT
• USP,
Zipper

16. KEY CREATIVE
Key
Crea9ve
insight
INSIGHT
• USP,
Zipper

17. MEDIA CHANNELS
Choice
of
Channels
• Mediaplan
• …

18. MEDIA CHANNELS
Choice
of
Channels
• Mediaplan
10%
Mediabudget
• …
5%
30% Sampling
10%
Online Banners
10% Mobile App
Website
35% Social Media
Google Adwords

19. MEDIA
CHANNELS
BANNERS

20. MEDIA
CHANNELS
BANNERS
UNIVERSAL AND
INTERACTIVE MESSAGE
EVOKE PANIC,
PARANOIA

21. BANNERS

22. BANNERS

23. BANNERS

24. BANNERS

25. BANNERS

26. BANNERS

27. MEDIA CHANNELS
WEBSITE

28. WEBSITE
• Entertaining features
• Interactive elements
• Search engine optimized

29. Website

30. ADWORDS

31. MEDIA CHANNELS
SOCIAL MEDIA

32. MEDIA CHANNELS
SOCIAL MEDIA

33. MEDIA CHANNELS
SOCIAL MEDIA

34. MEDIA CHANNELS
E-NEWSLETTER

35. MEDIA CHANNELS
MOBILE

36. APP

37. MOBILE ADS

38. MEDIA CHANNELS
SAMPLES

40. WE
ARE
FOUR+ONE
UR,
KO RNEEL LABE
RS,
LODE LAUWE
R,
RAN JNI MAHABI
ER
YORICK SAU NIVERSITY CO
LLEGE
M LEUVEN U
4S TUDENTS FRO
TUDIES.
F BUSINESS S
DEPARTMENT O

41. T(H)ANK YOU !