3. Mission statements
(aka Long Term Goals)
“I will build a motor car for the great multitude . . . It will be so low in price that no man
making good wages will be unable to own one and to enjoy with his family the blessing of
hours of pleasure in God’s great open spaces . . . When I’m through, everyone will be able to
afford one and everyone will have one.”
To organize the world’s information and make it universally accessible and useful
To create a better everyday life for the many people. We make this possible by offering a wide
range of well-designed, functional home furnishing products at prices so low that as many
people as possible will be able to afford them.
To refresh the world... To inspire moments of optimism and happiness... To create value and
make a difference.
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