The document discusses key aspects of advertising including definitions, types of advertising, setting advertising objectives and budgets, developing strategies, and selecting media. It defines advertising as any paid, non-personal promotion of ideas, goods, or services by an unnamed sponsor. The main types listed are brand, political, public, and business advertising. Developing an advertising strategy involves creating messages focused on customer benefits and selecting appropriate media vehicles and timing based on the desired reach, frequency, and impact.

1. • Presentation
on advertising:
1. Zaid.ur.rehman (1036)
2. Shahzaib Muneer (1035)
3. Saqib Sohail (1037)
4. Zohaib saleem (1007)
🤗😊

2. ADVERTISING :
Definition
Any paid form of non personal presentation and
promotion of ideas 💡,goods or services by an
unidentified sponsor.
Advertising method:
1. ATL
2. BTL
3. Digital activities

3. • Main types of advertising:
1. Brand advertising
2. Political advertising
3. Public and social advertising
4. Feedback and survey
5. Business advertising

5. • Settings advertising objectives :
• An advertising objectives is a specific communication task to be accomplished
witha a specific target audience during specific time
1. Information advertising
2. Persuacive advertising
3. Reminder advertising

6. SETTINGS THE ADVERTISING BUDGET:
1. Affordable
2. Percentage of sale
3. Competition parrity
4. Objectives And tasks

7. • Factors effecting advertising budget:
1. Products differentiation
2. Stage in product life cycle
3. Market share
4. Competition
• After seeing the nature of products,ads should be given.

8. • DEVELOPING ADVERTISING STRATEGY:
• It consist on two elements:
1. Creating advertising message
2. Selecting advertising media

9. • Creating advertising message:
1. Plan a message strategy general message to be communicated to customer.
2. Develop a message focus on customer benefits.
3. Creating concept big ideas 💡.
4. Advertising appeals meaningful believable distinctives.

10. • Selecting advertising media:
1. Decide on reach, frequency and impact.
2. Choosing among various media types
3. Selecting media Vehicle
4. Decising on media timing

11. • Thanks you ☺️