Engro Foods is a Pakistani food and beverage company headquartered in Karachi, Pakistan. Its product portfolio comprises Olper's, Olper's Lite, OMORÉ, Dairy Omung, Olper's Lassi and Tarang. The company reported an after-tax profit of Rs.868 million during the calendar year 2014. Engro Foods was previously a subsidiary of Engro Corporation. A Dutch dairy cooperative (FrieslandCampina International) is set to buy out Pakistani food giant with an investment of around $460million, in what would amount to the largest private sector takeover by a foreign firm in the country's history.

7. Why Engro
Foods.?

8. Sustainability

12. •Quality products
•Suitable Brand Names
•Good Packaging
•Motivational Slogans
•Best Marketing
Campaign
•Strong Relationship with
Farmers
•Strong back by Engro
Corporation
•Good Consumer
Response
•Strong Research &
Development
•Depend on Tetra Pack
•No Powder Milk
Production Ability
•Engro Foods have 40
milk collection center
in Pakistan which are
not enough for
•Increased demands
•Have only one Dairy
farm which is not
enough provide
required quantity of
Milk
•Increase in
consumption of
processed milk by the
consumer
•Population growth
•High migration rate of
people to Cities
•Flexible Government
policy for food industry
•Improvement in
Literacy Rate
•Have enough funds to
expand their
Operations
•High Inflation Rate
•Law and Order
Situation
•Low purchasing
power of the People
•Giant Competitor in
the Market
•New Companies
Arrival