How the Kingston Derby Girls are using social media

1. Social Media Smackdown
October 21, 2011
Friday, 21 October, 11

2. Game Plan
Background
> Who we are
> How we roll
Social Media
> Twitter, Facebook
> Website
Friday, 21 October, 11

3. Who we are.
Friday, 21 October, 11

4. Kingston Derby Girls
Cat O’Clysm & Emily Carr Crash
What is roller derby?
all-female sport, full contact, quad roller skates
gaining popularity across the world
Friday, 21 October, 11

5. How we roll.
For skaters, by skaters.
Friday, 21 October, 11

6. DIY: by skaters, for skaters
committee structure
one to one ratio, job-wise
Using the talents and interests of the group
Friday, 21 October, 11

7. Promotion of a new sport
introduce roller derby to a new audience
gain fans for the league
sell tickets to bouts
sell merchandise
Friday, 21 October, 11

8. Facebook
Friday, 21 October, 11

9. Timbit
5 other skaters set as Admin
provide content for skaters &
fans
reposting/sharing (e.g.,
derbylife.com articles,
community events, what to
wear to a derby bout, etc.)
FB often a primary source of
information
Friday, 21 October, 11

10. checks daily, often multiple times/day
keep it active w/o flooding news feed
respond to posts and questions ASAP
photos and skater-posted content
Unveiled Photography
cross-promotional information sharing
Friday, 21 October, 11

11. When a bout is coming up...
information, awareness of the event
contests, ticket giveaways
Facebook ads
Friday, 21 October, 11

12. Facebook Challenges
multiple authors, lack of unified voice
staying professional, clear, informative
not flooding people with repeated information
immediacy of Facebook for contests
Friday, 21 October, 11

13. Twitter
Friday, 21 October, 11

14. Tweety Pete
development of a personality, a
voice
relationships with other tweeters
interaction with fans, other
leagues
focus on local community
user goals: get news and/or have a
laugh
Friday, 21 October, 11

15. it’s about feeling special, noticed
new followers, mentions, retweets
other skaters that are on Twitter
always retweet @ktownderbygirls mentions
interaction with fans, other leagues
make tags (#ygk, #KDGlive), encourage use
around the event
Friday, 21 October, 11

16. When a bout is coming up...
ramp it up
3-4 posts a day, interspaced over day
live tweet the game (#KDGlive)
thanks, then back off for a week or so
Friday, 21 October, 11

17. Twitter Challenges
always on it (post rarely, check often)
constant chit chat, can get boring
fine balance (enough vs. too much)
different from a personal twitter site
Friday, 21 October, 11

18. All Around
Content Sharing/Recycling
Twitter, Facebook, kingstonderbygirls.ca
multiple authors, multiple ideas
Content Challenge
multiple events > tough to keep on top
Friday, 21 October, 11

19. Thank you!
Friday, 21 October, 11