The document outlines two proposed approaches for BT's new Online Showcase. Approach 1 would involve a series of pre-defined stories covering different customer criteria, while Approach 2 would allow for composite stories tailored to each user. Both approaches would bring the stories to life through HTML5 and focus on providing a consistent yet personalized user experience. Estimated costs for Approach 1 are between £96,000-£122,000 excluding VAT.

1. Bostock and Pollitt
BT Online Showcase
Presentation
15.02.12

2. Bostock and Pollitt
The brief
1

3. What are the objectives of the new 0
Online Showcase?
__ Provide a consistent, high-impact user experience across the
on/offline Showcases
__ Present an innovative, professional face which differentiates
from your competitors
__ Create a flexible platform to match broad user needs which is
easily maintainable in-house
__ Accommodate information relating to; varying regions, sectors,
roles and requirements and make it feel relevant to all

4. Bostock and Pollitt
Our proposed approach
2

5. Approach 2
Understand your audience
Defined criteria to tailor the experience to your audience’s needs:
What sector do you work in? How large is your company?
>
>
Do you have a core business need? Where are you based?
>
>
And, provide the ability to give the ‘better informed’ quick access to what they want:
Know what you’re looking for?

6. Approach 2
Take them on a relevant journey
Take learnings from the offline showcase and communicate your offering
through targeted stories:
1. 2. 3.
acme ltd are a retail They employ 20 Explanation of BT
start-up based in people and are keen mobility in practice.
London. to provide a flexible
approach and allow
them to work from
home.
4. 5. 6.
As the business With a burgeoning Explanation of BT
grows, they open network they assure in practice.
multiple locations. encounter a security Etc...
breach.

7. Approach 0
But know when to stop.
__ Introduce your core service offering
__ Illustrate by contextual demonstration
__ Provide supporting materials...
But...
__ Leave them wanting more.
__ At every point of the journey, provide a way of getting in touch
__ Either contacting an Salesman or booking a visit to the Offline
Showcase

8. Approach 0
How do we structure the stories?
Option 01 Option 02
A series of self-contained, pre-defined A collection of composite parts to
stories covering a broad range of criteria. dynamically create completely tailored
stories.
Easier to set up
Completely personalised to audience
Less tailored to audience
Higher commitment

9. Approach 0
How do we bring the stories to life?
__ Non-flash
__ HTML 5 / Parallax scrolling
__ Fluid, engaging experience...
...which encourages exploration through vertical scrolling

10. Approach 0
How do we bring the stories to life?
MahiFX Nest Vertu

11. Approach 0
How do we bring the stories to life?
Preliminary creative exploration...

19. Bostock and Pollitt
The details
3

20. Estimated costs 3
Approach 1
Stage Activity Estimated fee
Blah Blah £6,000 - £8,000
Creation of core site Definition of creative/technical brief, final costs and timeline £3,000 - £5,000
Content creation Information architecture and wireframing £18,000 - £21,000
Creation of preliminary concepts £20,000 - £25,000
Design development Refinement of agreed concept and layout of all pages within site £18,000 - £23,000
Content planning Scoping of preliminary content requirements for launch £3,000 - £5,000
Build (front-end) Development of all front-end code £28,000 - £35,000
Estimated total £96,000 -£122,000
Please note, these costs are provided as an estimate based on our current understanding of
the project requirements and would be confirmed following the scoping stage. All costs are
exclusive of VAT.

21. Estimated costs 3
Approach 1
Stage Activity Estimated fee
Blah Blah £6,000 - £8,000
Creation of core site Definition of creative/technical brief, final costs and timeline £3,000 - £5,000
Content creation Information architecture and wireframing £18,000 - £21,000
Creation of preliminary concepts £20,000 - £25,000
Design development Refinement of agreed concept and layout of all pages within site £18,000 - £23,000
Content planning Scoping of preliminary content requirements for launch £3,000 - £5,000
Build (front-end) Development of all front-end code £28,000 - £35,000
Estimated total £96,000 -£122,000
Please note, these costs are provided as an estimate based on our current understanding of
the project requirements and would be confirmed following the scoping stage. All costs are
exclusive of VAT.

22. Thank you
Any questions?