SlideShare a Scribd company logo
By Tom Bourlet
Benefits Of Blogging
 Demonstrate your expertise
 Build a community
 Naturally attract more traffic to the site
 It can potentially be a hub for your
marketing efforts
 Search engines want content that’s
helpful for users
 Google gives precedence to sites that
continually update content.
Picking A Name
 Nomadic Samuel, Nomadic Matt
...Camels & Chocolate, Beer and Beans
o Unique
o Keywords
o Humerous
o Memorable
Names for social platforms
 Twitter
 Facebook
 Pinterest
 Google+ Page
Twitter
Firefox Imacro Script Add On
Tweetdeck
Building Links Through Social
Google Analytics
Google Analytics Traffic Sources
Ninja Pinner / Imacro
Social Signals
Twitter Development Cards
Images
 Old photos
 Friends facebook photos
 Flickr creative commons images
(include attributions)
Flickr Images
Image Search
In The SERP’s
Rel=author
Picking A Title – Keyword
Tool
Webmaster Tools
Data Highlighter
Extra Useful Tools
 Bloglovin – automatically posts new blog
posts onto brand Facebook page.
 Google+ communities
 YouTube videos – embed them onto
your site
Social Media Strategy for Blogging

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