Cait Carapella conducted research into how technology can affect the mind for an embedded media design course. Through ethnographic research, she observed that people relax and improve their mood through calm surroundings, natural light, spending time in nature, and socializing over alcohol. She identified unmet needs for something that can efficiently and naturally relieve anxiety without side effects. Her interim proposal was for a small headband that uses sensors to relieve anxiety through light, sound, smell and touch based on measurements of heart rate, brain activity and eye movement. It would provide a fast, drug-free way to calm high stress and anxiety.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
1. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Kurzweils Blog Post
"How to stimulate the brain by shining light
through your ears"
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
2. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Speculative Concept
Stimuli affecting human anxiety & behavior
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
3. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Observed people relaxing, relieving and improving mood in
variety of different ways
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
4. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Relaxed
Calm/ Quiet Surroundings
Natural Light/Space
Spent several hours in sun
Peaceful
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
5. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Joyful
Comfortable
Well lit surroundings
Alcohol
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
6. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Focused
Active
Calm
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
7. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Dimly lit
Quiet
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
8. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Dimly lit
Quiet
People smiling
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
9. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Unmet Need 1
Something that would be time efficient in affecting and
improving mood and relieve anxiety. No need to spend hours
in the sun, hanging out with friends, waiting at the pharmacy.
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
10. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Ethnographic Research
Unmet Needs 2
A stimuli that relieves anxiety with no bodily side effects of
alcohol, drugs, supplements, UV rays etc.
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
11. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Interim Proposal
A small everyday use medical head band that covers the eyes
and temporal region to relieve anxiety naturally through touch
sensors, heart rate, brain activity and eye movement.
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
12. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Interim Proposal
This product allows one to relieve high stress and anxiety time
efficiently without use of drugs, alcohol or UV rays
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
13. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Interim Proposal
The product has the capability to relieve high anxiety and calm
through touch adjustment of music, light, smell, and massage
of the temporal area and eyes.
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
14. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Brand Character Diagram
Kurzweill’s Blog
& Ethnographic Research
Developing Combinations Brand Name
mood
relax
calm
stress
health
anxiety
drugs
alcohol
behavior
tranquil
serene
euphoria
well being
panic
frenzy
serquil
transphoria
wellphoria
wellquil
sercalm
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App
transphoria
15. Cait Carapella - Embedded Media Design Fall 2014 - Prof Tom Klinkowstein
Technology affecting the mind
Brand Character Diagram
Persona Purpose
Transphoria
relaxing
calm
easy
wellness
health
relief
Language Tone
simple
health
sell
educate
behavior inform
Concept • Ethnographic Research • Interim Proposal • Brand - Soundscape • Motion Identity • Mobile App