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Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein 
Kurzweil’s Blog Post 
“The Ubi ubiquitous computer is here?” 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein 
Speculative Concept 
Artificial Intelligence & Home Automation 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein 
Ethnographic Research 
Extreme Users: 
Observe 20-30 years old people cooking 
for themselves more than 4 times a week. 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein 
Ethnographic Research 
Extreme Users: 
Confused & tired 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein 
Ethnographic Research 
Extreme Users: 
Be interrupted by reading recipes 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein 
Ethnographic Research 
Extreme Users: 
Be interrupted by cellphone 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein 
Ethnographic Research 
Extreme Users: 
Excess smoke 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Ethnographic Research 
Extreme Users: 
Stress 
Feel afraid to approach 
https://www.youtube.com/watch?v=- 
riOeGOmkjE&feature=youtu.be 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Ethnographic Research 
Unmet Need 1: 
A system that would monitor air condition and food temperature. 
Control the speed of the cooker hood and fire automatically. 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Ethnographic Research 
Unmet Need 2: 
A service that can assist people cooking. 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Interim Proposal 
Using the electronic scale and temperature sensor to create a 
cooking guide system. 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation 
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Interim Proposal 
The system has the capability of guiding people to measure 
the weight of ingredients, regulate the heat of gas stove and 
set timer. 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation 
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Interim Proposal 
Applications include a voice-operated device, a cooking 
recipe App and smart cookers. 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation 
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Brand Name Development 
Kurzweil’s Blog & 
Ethnographic Research 
Further Development Adjustment Brand Name 
Ubiquitous 
Connectivity 
Cook 
Automation 
Monitor 
Safe 
Kitchen 
Smart 
Artificial Intelligence 
Together 
Guide 
Company 
Assistant 
Condition 
Focus 
Control 
Accommodate 
Adjust 
Conitor 
CoMo 
InCook 
Cook Side 
Coside 
Ecook 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App 
InCook
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Brand Character Diagram 
Persona Tone 
Considerate 
Reliable 
Rational 
Helpful 
Technical 
Direct 
InCook 
Language Purpose 
Sell 
Delight 
Promote 
Intelligent 
Rigorous 
Innovative 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Soundscape 
https://www.youtube.com/watch? 
v=AZqUV_JX-58&list=UU0fQHXvUK7dS_PKV7YekxfA 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Motion Identity 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Motion Identity 
https://www.youtube.com/watch?v=YmafBh7idt0&feature=youtu.be 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Mobile App 
The purpose of the app 
Recommends individual recipes and assists people 
cooking based on the smart cookers. 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Mobile App 
The contents of the first screen 
Provide the suggestion of the newest recipes everyday. 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Mobile App 
Two features within the app 
1. Recipe suggestion based on the individual user’s information 
2. Gather information from the nearby sensors including the weight of 
food ingredients and the heat of gas stove. 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Persona 
-Freelance Writer 
-Has a photographer boyfriend 
-Has fashion design background. 
Writes for fashion magazines. 
-Household income = $60K 
-She spends much time in home and 
wants to cook by her self. 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
App Research 
Nike+ Running 
Tracks your route, 
distance, pace, 
time and calories. 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
App Research 
Yelp 
Yelp is your local 
guide to finding 
just the place to 
eat, shop, drink, 
relax and play. 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
App Research 
Pinterest 
Pinterest is a tool 
to help you 
discover and plan 
things you want to 
do. When you find 
something that 
looks interesting, 
just Pin it! 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
App Icon 
InCook 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Welcome Screen 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Home Screen 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Feature 1 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Feature 2 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein 
Flinto Prototype 
http://youtu.be/MXUmQjkp0s4 
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

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Final

  • 1. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein Kurzweil’s Blog Post “The Ubi ubiquitous computer is here?” Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 2. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein Speculative Concept Artificial Intelligence & Home Automation Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 3. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein Ethnographic Research Extreme Users: Observe 20-30 years old people cooking for themselves more than 4 times a week. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 4. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein Ethnographic Research Extreme Users: Confused & tired Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 5. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein Ethnographic Research Extreme Users: Be interrupted by reading recipes Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 6. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein Ethnographic Research Extreme Users: Be interrupted by cellphone Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 7. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein Ethnographic Research Extreme Users: Excess smoke Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 8. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Ethnographic Research Extreme Users: Stress Feel afraid to approach https://www.youtube.com/watch?v=- riOeGOmkjE&feature=youtu.be Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 9. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Ethnographic Research Unmet Need 1: A system that would monitor air condition and food temperature. Control the speed of the cooker hood and fire automatically. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 10. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Ethnographic Research Unmet Need 2: A service that can assist people cooking. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 11. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Interim Proposal Using the electronic scale and temperature sensor to create a cooking guide system. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 12. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Interim Proposal The system has the capability of guiding people to measure the weight of ingredients, regulate the heat of gas stove and set timer. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 13. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Interim Proposal Applications include a voice-operated device, a cooking recipe App and smart cookers. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 14. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Brand Name Development Kurzweil’s Blog & Ethnographic Research Further Development Adjustment Brand Name Ubiquitous Connectivity Cook Automation Monitor Safe Kitchen Smart Artificial Intelligence Together Guide Company Assistant Condition Focus Control Accommodate Adjust Conitor CoMo InCook Cook Side Coside Ecook Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App InCook
  • 15. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Brand Character Diagram Persona Tone Considerate Reliable Rational Helpful Technical Direct InCook Language Purpose Sell Delight Promote Intelligent Rigorous Innovative Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 16. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Soundscape https://www.youtube.com/watch? v=AZqUV_JX-58&list=UU0fQHXvUK7dS_PKV7YekxfA Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 17. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Motion Identity Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 18. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Motion Identity https://www.youtube.com/watch?v=YmafBh7idt0&feature=youtu.be Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 19. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Mobile App The purpose of the app Recommends individual recipes and assists people cooking based on the smart cookers. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 20. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Mobile App The contents of the first screen Provide the suggestion of the newest recipes everyday. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 21. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Mobile App Two features within the app 1. Recipe suggestion based on the individual user’s information 2. Gather information from the nearby sensors including the weight of food ingredients and the heat of gas stove. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 22. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Persona -Freelance Writer -Has a photographer boyfriend -Has fashion design background. Writes for fashion magazines. -Household income = $60K -She spends much time in home and wants to cook by her self. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 23. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein App Research Nike+ Running Tracks your route, distance, pace, time and calories. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 24. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein App Research Yelp Yelp is your local guide to finding just the place to eat, shop, drink, relax and play. Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 25. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein App Research Pinterest Pinterest is a tool to help you discover and plan things you want to do. When you find something that looks interesting, just Pin it! Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 26. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein App Icon InCook Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 27. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Welcome Screen Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 28. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Home Screen Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 29. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Feature 1 Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 30. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Feature 2 Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
  • 31. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Flinto Prototype http://youtu.be/MXUmQjkp0s4 Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App