This document appears to be a semester-long project for a student named Nicole Visconti. It outlines the various stages of conceptualizing, designing, and prototyping a mobile app. The stages included ethnographic research on customer behaviors at pharmacies, developing an interim proposal for smart prescription bottles that sync with a mobile app, branding and naming the app "PharmAssist", designing the app's character, soundscape, and motion identity, and creating prototypes of the PharmAssist mobile app interface. The goal of the app was to provide patients access to medication information from connected smart bottles and allow refill requests to doctors and pharmacies.

1. Nicole Visconti | Embedded Media Advanced Technology Design Fall 2014 | Professor Tom Klinkowstein
Kurzweil’s Blog Post
Smart glasses from Evena Medical
detect patient veins for precise IV
placement
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

2. Advanced Technology Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Speculative Concept
Healthcare and Artificial Agents
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

3. Nicole Visconti | Embedded Media Ethnographic Research Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Customers carefully read
labels before purchasing
items
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

4. Nicole Visconti | Embedded Media Ethnographic Research Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Relaxed customer, not in a
hurry
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

5. Nicole Visconti | Embedded Media Ethnographic Research Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Employees assist
customers in finding
specific products
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

6. Nicole Visconti | Embedded Media Ethnographic Research Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Customers shopping with
someone are less aware
of environment
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

7. Nicole Visconti | Embedded Media Ethnographic Research Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Customers waiting for
pharmacy seemed
impatient and
disconnected
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

8. Nicole Visconti | Embedded Media Ethnographic Research Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Most shoppers were
alone
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

9. Nicole Visconti | Embedded Media Ethnographic Research Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Shoppers at counter
interacted minimally with
the cashier
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

10. Nicole Visconti | Embedded Media Ethnographic Research Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

11. Nicole Visconti | Embedded Media Ethnographic Research Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Unmet Requirement 1
• Provide pharmacy check in system which
allows customers to shop while waiting to
be helped at the counter
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

12. Nicole Visconti | Embedded Media Ethnographic Research Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research
Unmet Requirement 2
• A system which allows customers to call for
an employee to assist them in answering
questions while in the aisles
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

13. Nicole Visconti | Embedded Media Interim Proposal Design Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
Use phone technology to create an app that
syncs to smart prescription bottles
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

14. Nicole Visconti | Embedded Media Interim Proposal Design Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
Smart bottles are programmed with information
about the pill, dosage, side effects and a finger
print safety lock. Information is registered and
synced with mobile app.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

15. Nicole Visconti | Embedded Media Interim Proposal Design Fall 2014 | Professor Tom Klinkowstein
Interim Proposal
App and smart bottle promotes prescription
safety and provides important usage
information.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

16. Nicole Visconti | Embedded Media Brand Name Development Design Fall 2014 | Professor Tom Klinkowstein
Brand Name Development
Kurzweil’s Blog &
Ethnographic
Research
Further
Development
Combination Brand Name
Patient
Precise
Health
Veins
Technology
Imagery
Diagnostic
Prescription
Education
Assistance
Pharmacy
Interaction
Smart
Dosage
Prescriptapp
Assistapp
Health Assist
Interapp
Patient Assist
Pharmassist
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

17. Nicole Visconti | Embedded Media Character Design Fall 2014 | Professor Tom Klinkowstein
Brand Character
Persona
Dependable
Communicative
Hospitable
Purpose
Educate
Safety
Accessible
Pharmassist
Language
Simple
Precise
Professional
Tone
Helpful
Sincere
Scientific
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

18. Nicole Visconti | Embedded Media Soundscape Design Fall 2014 | Professor Tom Klinkowstein
Soundscape
Soundscape
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

19. Nicole Visconti | Embedded Media Motion Identity Design Fall 2014 | Professor Tom Klinkowstein
Motion Storyboard
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

20. Nicole Visconti | Embedded Media Motion Identity Design Fall 2014 | Professor Tom Klinkowstein
Motion Identity
Vimeo
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

21. Nicole Visconti | Embedded Media Mobile App Design Fall 2014 | Professor Tom Klinkowstein
Purpose of App
The app will connect to the smart prescription
bottle and contain medical information.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

22. Nicole Visconti | Embedded Media Mobile App Design Fall 2014 | Professor Tom Klinkowstein
Contents of First Screen
Home screen will contain list of prescriptions
that are clickable for more information. It will
also have the users picture next to a tab for
account settings.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

23. Nicole Visconti | Embedded Media Mobile App Design Fall 2014 | Professor Tom Klinkowstein
Two Features
App will allow user to quickly access information
about medications including dosage and side
effects. The app will also allow users to send refil
requests by contacting doctors and pharmacies.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

24. Nicole Visconti | Embedded Media Mobile App Design Fall 2014 | Professor Tom Klinkowstein
Persona
-Paticipates in a book club
-Has husband, children, and dog
-Started her own business
-Household income: $170,000
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

25. Nicole Visconti | Embedded Media Mobile App Design Fall 2014 | Professor Tom Klinkowstein
Research
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

26. Nicole Visconti | Embedded Media Mobile App Design Fall 2014 | Professor Tom Klinkowstein
Prototype
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App

27. Nicole Visconti | Embedded Media Mobile App Design Fall 2014 | Professor Tom Klinkowstein
Prototype
Flinto.com
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App