This document outlines a Mongolian shoe company's plans to expand into the Japanese market. The company has over 14 years of experience in Mongolia and currently holds a 40% market share domestically. A market analysis found that 88% of Mongolians use leather products and 90% have purchased the company's Best Shoes brand. The company produces 800 shoes per day and can meet 30% of domestic demand. Segmentation shows that 36% of customers are aged 16-30. The company will use advertising, PR and personal sales to penetrate Japan due to higher prices, new customer opportunities, and potential for skills and career growth.

1. B. Delgerbayar
B. Delgermaa
N. Davaajargal
B. Nyambayar
G. Otgonzaya

2. Contents
1. Company’s introduction
2. Market analysis
3. Market segmentation
4. Market mix
5. Penetration in Japan
6. Conclusion
7. Used materials

3. Company’s introduction

4. Advantages of our company
1. Our company is a hundred percent of national investment
company.
2. Professional and experienced employees.
3. 3branch markets of “Best Shoes” brand
4. 14years of experience and well-known for the people.

5. Raw material

6. Our company’s market share
Our company’s industry goes under the leading strategy in
recent market. And it gives us the opportunity to conquire
40% of our market.

7. Power of shoe factory
We are able to make 800 shoes a day and it means we
can provide 30% all need of our country.

8. 2.Market analysis
2.1 Macro environment research

9. Yes
88%
No
12%
1. Do you use leather products?
2.2 Micro environment research
Customer

10. Yes
90%
No
10%
2. Do you buy Best Shoes’s products?

11. 13%
43%
39%
5%
3. How much money do you spend for leather
product?
50.0-100.0
150.000-200.000
200.000-300.000
more than 300.000

12. Mongolian leather products producer
company
Company’s name
1. Bayantsagaan LLC
2. Chig LLC
3. Haitan LLC
4. Golden style LLC
5. Huundii Brand LLC
6. Bib’s LLC
7. Onor ach LLC
8. Eh uyanga
9. Fashion show LLC
10. Baby shoes
11. Monorto LLC
12.Dream shoes LLC

13. Supplier
The main raw material is
supplied by herder. And
others from china

14. 3. Market segmentation

15. 30%
36%
24%
5%
5%
Age /percent/
0-15
16-30
31-50
51-60
more than 61

17. Public relations
Advertising
Personal sales
Sales promotion

19. •If you buy 1 pair of shoes in 1 order, no discount applies.
•If you buy 2 pairs in 1 order, the first pair is sold at full
price, the second with 2.5% discount!
•If you buy 3 pairs in 1 order, the first pair is sold at full price,
the second with 2.5% discount, the third with 5% discount!

21. To penetrate in Japanese market

22. Reasons to penetrate Japanese market
Financial
• Sales
improvement
• Diversification
of sales
• Price is higher
than
Mongolian
market
Customers
• Gaining new
customers
• Japanese
people are
perhaps the
most
demanding
customers in
the world.
Learning and
Growth
• Better career
opportunities
• We will
improve our
skills to meet
Japanese
customers

23. 2.Market analysis
2.1 Macro environment research
 Political factors
- In 2001, the government approved a new law what to support small-to-
medium enterprises and provide resources to provide low-interest loans to
businesses favorable conditions.
 Economical factors
- Since 21st century, Mongolian is using Mining sector. Thus, the gross
domestic product growth has improved people's livelihoods.
 Social factors
-Since 2000, People to use under grade and cheap products prefer than
better quality products.
 Technological factors
- Better mechanisms for the technological development of leather
opportunity to make good quality products.

24. Conclusion
 We spent 14years in Mongolian developing
industry market and we have got 40% of it
already. So we are planning to go into Japanese
market to expand our product.

25. Used materials
 www.google.mn
 www.bestshoes.mn
www.wikipedia.org
http://www.tradekey.com/
http://www.scribd.com/
http://100brand.mn/
http://mongol-style.blogspot.com