The document summarizes interviews conducted with customers at two Pakistani food establishments about factors that attract customers. When asked about important factors for branded products, customers cited satisfaction of needs, quality and affordable price, durability, and style. They noted that Pakistani products lack standardization while foreign products focus on brand loyalty. Additionally, customers felt that location, advertisement, delivery time, and customer service were also important considerations beyond just price.

2. • Unlike traditional method such as
Questionnaire, we conducted short interviews
with the customers in Blue Area at Savour
Foods and Fresco Sweets.
• The customers were engaged in different
questions regarding the factors that attract a
customer towards Pakistani products or
services.

3. Q1. Asked from four customers:
What are the main factorsthat attracts
you or any customer to be here?-
• 1. Price and Quality
• 2. Its our need to be here for meal.
• 3. We get satisfaction from meal at savour
• 4. Taste is marvelous

4. Q2: Incase of branded products what
matters the most?
Put forward for six people
• 1. Satisfaction of our wants.
• 2. A combination of good quality and
affordable price.
• 3. Durability (2 people)
• 4. A charm that adds to your personality is
must.
• 5. Design/Style should be out standing

7. Q3: How you compare Pak product
with imported products:
• Customers! Pak products lack standard and for
most of the organizations, success is to have
high profits.
• Foreign products’ success is in the brand
loyalty of the customers to an organization.

8. Q4: Is Price the main factor for a
customer in market?
• Good answer by Mr. Adeel Shah
• No its not the price but a combination of
factors- among those factors “FRONT MAN
DESK” response and behavior also matters the
most.
• SEE IN OUR DEMO AT THE END

9. Q5: How far customers think that a
location or accessibility of a product
matters?
• Most of the customers replied:
• It matters a lot, availability of product in posh
and safe areas is attracting for many people.
• If a high quality product is available only in
limited locations it may not gain popularity
(Mr. Ashraf)

10. Q6: Advertisement matters for
customers?
• 3 customers said:
• Yes, It is we come to know about new or
branded items via advertisement and move to
markets to get it.
• Many people said:
• Advertisement mostly exploit the customers
and take advantages of their aroused feeling
for that product.

11. Q7: What you think that lacks in Pak
market?
• Views of two Customers;
• Time….. Pakistani services take more time in
delivery.
• It is their greatest drawback.
• In foreign countries, people lack time that is
why Fast food trend is accelerating.

12. Q8: Do you think that Pak market is
getting conscious about their
customers?
• 4 people said:
• Unfortunately not because high quality
products in Pak market is a provided by
franchises of Branded Organizations and they
have to maintain their good will.
• 3 people:
• Yes but not to that extend as it had to be.

13. • We came to know that organizations first priority
should be CUSTOMERS if they want to survive.
• Its not like the old days that every product used
to sell easily in market.
• Customers in Pak market are getting awareness of
their customer rights.
• Price, promotion, location, quality and front man
desk behavior are the main factors for attracting
customers towards a product in Pak market.