The document provides a checklist of tasks for listing and marketing a new property. It includes uploading listing documents and photos, creating a virtual tour, setting up marketing links on websites like Zillow and Trulia, and printing marketing materials like flyers. It emphasizes controlling leads and giving excellent service to generate loyalty from seller clients and referrals. It contrasts their thorough marketing approach with the "3 Ps" method of just placing a sign, posting on MLS, and praying.

1. Tools

2. The New Listing Checklist…
Yours may look a little different. Find it on appfiles.
Attach Ad Copy Doc to AppFiles
NEW LISTING:
1.
appfiles
Photos, Ad Copy document, and Seller Info (Listing Package) packet uploaded to
2.
Go to File Info tab on appfiles and add as much info as you know at this point
Listing Prep:
1.
Other Features Sheet
2.
Additional Information & Disclosures Doc Created - to MLS
3.
Listing book created – cover sheet, Other Features sheet, MLS listing sheet, Plot plan,
Seller’s Statement of Property Condition, deed, other information that is important. Leave at
property bound in a ¾ “ notebook
MLSPIN:
1.
Listing Created including measurements
2.
Photos
3.
Upload Additional Information & Disclosures Doc
4.
Virtual Tour Link – check to see if added within 48 hours

3. The Checklist…
Virtual Tour – team-created:
1.
Photos Taken by agent and uploaded to appfiles
2.
Tour Created - team
3.
Captions Uploaded – team, from your Ad doc
4.
Notifications Set-up – team, from the info you have provided on appfiles
5.
Distribution boxes checked - team
6.
MLS Number Added - team
Note: The Tour is created from your ad copy. Ad copy must be uploaded to
AppFiles prior to print ads and Tours can be created, and photos need to
be in order and labeled.

6. The Checklist…
Seller Marketing Update – team-created:
1.
MLSPIN - Link Setup
2.
REALTOR.com - Link Setup
3.
RE/MAX - Link Setup
4.
HJFY - Link Setup
5.
Visual Tour - Link Setup
6.
Youtube Link Setup
7.
Single Property Website Flyer
8.
Zillow - Link Setup
9.
Trulia - Link Setup
10.
Craigslist - Link Setup
11.
Ads Added
12.
Email Sent to Agent for personalization and forwarding to seller

7. What this will look like

8. REALTOR®.Com
The Checklist…
1.
Add Virtual Tour link;
2.
Add Captions to Photos;
3.
Add Text Description (this is your MLS description)
(PLUS)
Realtor.com:
For answers to your questions or set an appointment to see this property: CALL or email Agent
directly: April Cover 978-230-3448 or email: april@homesjustforyou.com
******************************************************************************************************************
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FREE - under presented by: click : View Agents Website to VIEW Thousands Of Local Homes Fast
(not just RE/MAX)! - Receive Daily Emails of NEW or Changed homes that fit your needs OR you
can do Your Own Searches on HomesJustForYou.com !!!
******************************************************************************************************************
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4.
Select “Search Results” and “Listing Details”
5.
Add Headline 1 from Ad Doc
6.
Add Headline 2 from Ad Doc
7.
Add Special Message Box
(PLUS)
------ For more info see www.HomesJustForYou.com

9. The Checklist…
RE/MAX.Com – Lead Street
1.
Confirm Virtual Tour link within 48 hours of new listing
2.
Add Captions to Photos (SAVE after EACH Photo!!!);
3.
Add Text Description
4.
Add Headline 1
5.
Upload Additional Information & Disclosures Doc
6.
Add Seller Report – add your seller to your LeadStreet Contacts first
This takes some time, but the difference between the other agents’
listings and our team listings is huge. The Headline makes the listings
much more noticeable.

10. The Checklist…
Zillow:
1.
Confirm Virtual Tour link within 48 hours of new listing
2.
Add Captions to Photos;
3.
Update Home Facts Info;
4.
Add Additional Home Features;
5.
Add Language (MLS description)
(PLUS)
******************************************************************************************************************
************
For answers to your questions or set an appointment to see this property: CALL or email Agent
directly: April Cover 978-230-3448 or email: april@homesjustforyou.com
******************************************************************************************************************
************
Caution: the Market value Zillow estimates can be significantly different from the price we are
marketing at. Please call me so I can explain the attributes Zillow may have missed.
******************************************************************************************************************
************
Visit HomesJustForYou.com to see more pictures, detail information and a virtual tour of this home.
******************************************************************************************************************
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6.
Add Things you love;
7.
Add School and Neighborhood information

11. The Checklist…
Trulia:
1.
Confirm that Virtual Tour link has been added within 48 hours of listing
2.
Update Price and details Info;
3.
Add Language
(PLUS)
***********************************************
For answers to your questions or set an appointment to see this property: CALL or email Agent
directly: April Cover 978-230-3448 or email: april@homesjustforyou.com
***********************************************
Caution: The Price Comparison Trulia estimates can be significantly different from the price we are
marketing at. Please call me so I can explain the attributes Trulia may have missed.
***********************************************
Visit HomesJustForYou.com to see more pictures, detail information and a virtual tour of this home.
***********************************************

12. The Checklist…
MIsc:
1.
Create RealBird - team
2.
Create Craiglist Ad - team
3.
Enhance YouTube video description and post to Pinterest - team
4.
Post photo(s) and description to Facebook page – agent AND team for best results
Printed Marketing Materials:
1.
Flyer Box Flyer
2.
Property Package – same info in Listing Book for buyers to take with them
3.
Listing Book - drop off

13. RealBird
http://listings.realbird.com/Q2U6C6E2/205991.aspx

14. Note
Realbird has both social sharing and email capabilities.
It might be a good idea when going through links to click
the social links and share to your sphere that way, then
shoot a quick email to your list. Even if it is another team
member’s listing, this is a good way to stay top of mind
and let people know how active we as a group are, and
with inventory this tight, this information may be
appreciated.
Subject line: Do you know of anyone looking for a great
waterfront condo?

15. The Checklist…
At time of listing I create the paper file for compliance.
These are the items I have to have to turn in:
o Exclusive Right To Sell
o Agency Disclosure
o Deed
o Assessors Card
o Plot Plan
o Lead Paint Disclosure
o Title 5
Also, information about Trusts, LLCs, etc. if signer is different
from owner of record

16. “That’s too Long!”
Why do we do all of this?

17. For Sellers:
There is no better marketing.
If the home doesn’t sell, it is not from lack of exposure. It is
literally seen everywhere.
If the home does not sell, price or condition HAVE to be
adjusted. The marketing and exposure are already there.

18. For You:
By controlling leads in on your listing, you are giving the best
service possible to your seller client.
Leads coming in can be converted to clients.
Loyalty is created when our service/marketing model is
compared with other agent models. This creates a life-long
referral base for you.

19. Can It Be Done More Easily?
Not without cutting corners and by doing so exposing your listing to fewer
buyers.
Again, we are doing something that no one else around is. Use our marketing
difference in your listing presentations.
We don’t subscribe to the 3 Ps method of marketing:
Place a Sign
Post in the MLS
Pray
with the possible addition
of the 4th P –
Plant a Statue of Saint Joseph

20. HomesJustForYou Team
3 Ps:
Price
The asking price accurately reflects the home’s true market value!
Promotion
Using the HomesJustForYou.com Targeted Market approach to Promoting
your home, is the fastest way to reach the right buyer for your home.
Performance
The HomesJustForYou.com agent you select, is concerned with giving you
excellent, fast communication to you, throughout all stages of your real estate
transaction, is capable of Smart Negotiation on your behalf and uses a
comprehensive transaction follow through process.

21. Tools
http://remax-newengland.com/

22. Choose where you want to log in…

23. LeadStreet - Update Profile

24. Clients- Connect, Manage

25. Save letters, email blasts

26. Example

27. Design Center
access through remax-newengland.com

28. The new Design Center

29. Design Center
Choose your project – flyers, video tours, etc.

30. Design Center
follow the step-by-step directions to complete

31. Design Center
You can use Design Center to create the first page of the Listing Book that you
leave at new listings.
These books include:
1.
2.
3.
4.
5.
6.
7.
8.
Flyer with highlights of listing
Features Sheet
MLS Listing Sheet
Plot Plan
Sellers Statement of Property Condition
Deed
Lead Paint if applicable
Title 5 if applicable
bound in a one-inch binder with extra packets for buyers to take
See http://issuu.com/dianeguercio/docs/buyer_package__1_
for an example of a listing book on issuu.com