2. Listing Presentation
I. Mission Statement + Business Philosophy
II. Listing Process Overview
III. Marketing Plan
IV. Contract and Negotiations
V. My Communication with You
VI. Pricing Your Home
VII. Designations + Experience
3. Mission Statement
There is nothing I do in my real estate business that I take more pride in
than providing the best possible service to all my clients. You can rest
assured that I will get the job done with the utmost care and precision
and I will do something everyday that will help your house sell.
As your Realtor I have three main goals; sell your house for the highest
possible price, in the shortest amount of time and least amount of
stress.
After all, selling your biggest investment can be a stressful process, but it
doesn’t have to be. Through open communication, dedication to service
and common goals we can make selling your home a stress free and
exciting process.
4. Business Philosophy
I will always treat all parties to a transaction fairly and honestly. I will never
tell a client what they want to hear if it’s not reality or enter into a business
relationship where I know what is expected of me cannot be accomplished
in good faith.
I will always…
Remember that your goals are my goals
Promote the best interest of my client
Obtain the best price and terms possible
I share this with you because I believe it’s important for you to know how I
work for my clients and my philosophy towards the real estate industry.
5. Designations, Experience and Attributes
Licensed Realtor since 2004
Registered Appraiser since 2007
Premier Service Certified
Short Sale Certified
Multiple Awards for Production (2006-2010)
6. Listing Process Overview
1. Property review and preparing your home for the market.
An aesthetically appealing home makes visitors feel comfortable and
welcome, permitting them to appreciate the unique features rather than
forcing them to think about how they'll have to fix it up. Make casual lookers
seriously consider your house by creating a sparkling clean environment that
they can envision themselves in.
Thoroughly inspect the interior and exterior of the property for condition,
upgrades and any repairs that may be necessary. Specifically looking for
anything that may detract from the value or salability.
•. The Buyers first impression and overall cleanliness of the property is
critical. Properties that show well always sell faster and at a higher
price.
7. Listing Process Overview (continued)
2. Perform an in-depth Comparative Market Analysis (CMA) to determine the
best list price and most likely sales price for your home.
3. If the property is not appropriately priced, a sale may be delayed or even
prevented. Reviewing the comparative market analysis of your home and
similar properties in the area will assist us in determining the best price. By
knowing and listing within the estimated range of realistic market-set prices,
you'll find yourself at the closing table rather than having to reconsider your
original list price.
4.
5. Using my appraisal background and my understanding of real estate values, l
will thoroughly analyze all market and value factors and make the necessary
adjustments.
8. Listing Process Overview (continued)
●
Important market factors: average days on market, absorption rate, number of
active listings, list price to sales price ratio, availability of financing and
timeframe trend statistics.
●
●
Important value factors: beds, baths, square feet, upgrades, condition, garage,
lot size, basement finish and location.
●
Sold and Under Contract properties are the best indicators of value and are
weighed more heavily within the CMA than Active properties
●
Active properties are still important because smart Buyers will learn
the local market and interpret value by weighing your home against
comparable prospects in the area.
9. Listing Process Overview (continued)
3. Complete and review the Colorado Real Estate Commission approved listing
agreement and required disclosures
The exclusive right to sell listing contract will formally designate me as
your Listing Agent and outline how we will work together throughout the
transaction.
Other details outlined within the listing agreement are the duration of our
agreement, personal property inclusions and exclusions, list price and real
estate commissions.
Required disclosures include Closing Instructions, Lead Based Paint
disclosure (if applicable) Sellers Property disclosure, Square Foot
disclosure, Source of Water disclosure.
10. Listing Process Overview (continued)
4. Submit paperwork to my transaction manager for input into the MLS system
Install our Real Living For Sale sign with sign riders
Install Lock box and deliver property brochures
Review showing procedures and scheduling
For all contractual forms I use CTM eContracts which enables you to sign
any document electronically. Providing convenience for my clients is a
key part of my customer service.
11. Marketing Plan
In order to implement an effective marketing plan its important to know what
sources buyers use to find homes and what they value online
1. OBEO virtual tour and high resolution photos
• Gold Tour 8 Panoramas + 40 Still Photos
• Silver Tour 6 Panoramas + 30 Still Photos
• Bronze Tour 4 Panoramas + 25 Still Photos
• Mini Tour 2 Panoramas + 10 Still Photos
• Still Tour 20 Still Photos
Detailed property information: Beds,
baths, square feet, lot size, school district,
HOA information and property description.
Aerial and street view of property
12. Marketing Plan (continued)
Neighborhood Information: Area
amenities including grocery stores,
restaurants, schools, parks, library and
retail shopping.
Detailed School Report: Detailed
stats for all levels including teacher to
student ratio and number of students
per grade.
Statistic Report: Total number of
views, page view for each panorama
and referring website emailed to you
weekly.
13. Marketing Plan (continued)
1. Agent Information: Interested Buyers
can set showings directly from the
website and download or email the
virtual tour. My contact information
is available if they wish to contact me
directly.
3. Miscellaneous: Mortgage calculator
to estimate monthly payments, cash
flow analysis and local weather
reports.
3. Virtual Tours: Linked to local MLS and
Realtor.com, the worlds largest real
estate website
14. Marketing Plan (continued)
2. The Multiple Listing Service (MLS)
Broker only website with all Active, Under Contract
and Sold properties.
Professionally represent your home to the MLS eFlyer Distribution
ensuring maximum exposure and highlighting its
Adams 2,823
most desirable features.
Upload the maximum number of photos Arapahoe 3,773
Denver 1,939
3. eFlyers
Douglas 1,121
Electronic flyers sent to licensed real estate agents Jefferson 1,883
when first listed, after any price reductions.
Number of emails per county
4. Property Brochures and Flyers
Professionally create detailed brochures and flyers
for use in the For Sale brochure box.
These will also be distributed to other close-by real
estate offices
15. Marketing Plan (continued)
4. VIP Instant Profile
Sign rider attached to for sale sign with property
specific profile number
Enables interested buyers to text the property
number and instantly receive detailed property
information, photos and virtual tour link
I get instant notification of the inquiry and the
phone number so I can contact them and promote
the property
6. Zone Farming Your Neighborhood
Prepare and send “Just Listed” postcards to your
100 closest neighbors informing them of your
listing
Sometimes your neighbors may know someone
who is interested in moving into the area
6. Open House
When appropriate and as directed by Seller
16. Marketing Plan (continued)
8. Internet Marketing and Listing Syndication
The internet has dramatically changed how properties are marketed and advertised to
potential buyers. Nothing is more important to the overall success than the online
presentation and internet exposure
List Hub syndication allows me to upload the property details and photos to a single
website which will then export the listing to dozens of real estate websites throughout
the country.
www.realtor.com
www.jonasmarkel.com
www.youraddress.com
www.homes.com
17. Contract and Negotiations
1. Once the offer is received we have 3 basic options:
1. Accept
2. Reject
3. Counter Offer
2. Together we will analyze the offer and discuss its strengths and
weaknesses.
3. Discuss the Buyers qualifications and ability to perform with their Lender.
4. I have been involved in hundreds of negotiations with both Buyers and
Sellers. This experience and knowledge is vital in protecting your best
interests and negotiating the best possible outcome on your behalf.
18. My Communication With You
1. Honest and open lines of communication throughout the process.
2. I communicate through whatever medium you prefer and is most
convenient: phone, text or email.
3. Gathering and soliciting feedback from showing agents.
Its important to know what interested Buyers think about the property
What is their opinion on price, condition and special features
7. Open for business 24/7. I am always available to answer any
questions or concerns.
19. Benefits of Proper Pricing
●
Faster Sale: The proper price gets a faster sale, which means you save on mortgage
payments, insurance and other carrying costs.
●
Less Inconvenience: It takes a lot of time and energy to prepare your home for
showings. Keeping the property in showing condition, making arrangements for kids
and pets and generally altering your lifestyle. Proper price from the beginning reduces
the time on market.
●
Increased agent response: When agents are excited about a property and its price
they will make special efforts to contact all their potential buyers and show the
property as soon as possible.
●
Better response to advertising: Buyer inquiry calls are more readily converted into
showing appointments when the price is not a deterrent.
●
Higher Offers: When a property is priced right Buyers are much less likely to submit a
low offer for fear of losing out on a great deal. You increase your net proceeds by
accepting a higher offer and lower carrying costs.
20. Dangers of Overpricing
1. Many potential Buyers won’t even look at your property thinking its out of their
price range.
2. Buyers shop by comparison and looking at an overpriced property may convince
them to make an offer on another listing.
5. Since an appraisal is always required by the lender its counterproductive to price a
property for more than it can appraise.
6. Overpricing the property increases the days on market and invariably results in a
lower offers and selling price.
3 Reasons Why Properties Don’t Sell:
Price
Condition
Location
