Social media for alumni relations
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Practical ideas for alumni relations staff on how use social media (in particular LinkedIn, Twitter and Facebook) to engage and interact with graduates. This slideshow was presented by Vicky Carmichael at the Association of MBAs' Alumni and Development Forum which took place in Dublin, Ireland on 14 June 2013. I do not own the images in this presentation.
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Social media for alumni relations
- 1. practical ideas for engaging alumni using social media
- 2. tap into hidden networks ‣ Embrace unofficial groups and resist the urge to control - get involved if appropriate, but only if it’ll add value ‣ Use linkedin.com/alumni to gain an insight into your alumni networks and target relevant groups
- 5. ways to use linkedin alumni ‣ To search alumni by date graduated or attended ‣ To seek out alumni who have accomplished interesting things, to feature in alumni newsletter or blog ‣ To find alumni from a particular organisation or sector, for example to offer work placements or speak at events ‣ To see what alumni groups exist on LinkedIn
- 7. help your alumni job-hunt ‣ Best way to elicit loyalty is to offer something of value ‣ Allow alumni to post job opportunities - moderate if you wish ‣ Use video for career related tutorials and guidance (interview technique, Q&As with employers etc)
- 8. share alumni-created content ‣ Encourage alumni to share URLs to their blogs and personal sites - subscribe in an RSS feed reader ‣ Check whenever inspiration dries up ‣ Feature alumni-created content across social networks and communications with alumni
- 9. fundraise the social way ‣ Use a fundraising app that integrates with social media, (e.g. fundrazr.com) ‣ Assign funds to specific projects and target relevant groups
- 10. teach alumni to use social media ‣ Allow students to start networking with alumni ‣ Encourage students and alumni to set up a LinkedIn profile and connect to your group ‣ Promote your social networks across all communications and integrate sharing options
- 11. inspiration for content ‣ promote upcoming events ‣ report milestones ‣ news and updates ‣ share photos and video ‣ competitions ‣ topical discussion ‣ faculty research and press ‣ celebrate alumni success ‣ interviews with alumni ‣ calls to action; elicit involvement ‣ communicate benefits
- 12. social media cheat sheet ‣ Use LinkedIn for professional networking, jobs and career related information ‣ Use Twitter for general news and updates; include links ‣ Use Facebook for social events, images/video and lighthearted messages
- 13. let us help you! ‣ Exclusive LinkedIn group for MBA students and graduates from AMBA accredited schools ‣ Tell us about alumni events, campaigns and successes - we’ll share them across our networks ‣ @Assoc_of_MBAs ‣ facebook.com/associationofmbas ‣ Ask us about our Group Membership Scheme and Global AMBAssadors Programme