This chapter discusses the process of starting a business, including identifying business opportunities and developing a business plan. It outlines several routes to business ownership such as starting a new business, buying an existing business, taking over a family business, or purchasing a franchise. The chapter then describes the key steps to starting a business, which include evaluating the feasibility of ideas, conducting a viability study, and creating a business plan that outlines aspects like the marketing strategy and financial projections. Developing a thorough business plan is emphasized as an important part of organizing all business activities to achieve objectives.