The document describes plans to open a beach-themed restaurant called "Heaven Beach" that allows customers to create their own ice cream sundaes, smoothies, and non-alcoholic cocktails. The restaurant aims to have a relaxed beach atmosphere where customers can listen to music, dance, and sit in beach chairs or hammocks. Initial plans are to open the first location in Munich, with the goal of expanding to other cities if successful. The restaurant targets teenagers but welcomes all customers, and aims to keep prices low.

1. „Heaven Beach“

2. Agenda
Description
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Target audience
Location and Sales
Cost analysis
Co-Workers
SWOT- Analysis
Local competition
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3. Description
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We want to open a restaurant in which
you can mix your ice-cream alone
You also can choose the crumble
mixture, dessert sauce and fresh
fruits
We also want to sell smoothies and
cocktails ( without alcohol) which you
can also mix alone
In a beach atmosphere you can savour
your drink and ice-cream
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4. Here you can create your sundae
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5. In this way you can mix your smoothie
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6. Here you can shake your cocktail
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7. Restaurant description
o Our restaurant should look
like a beach
o You can sit inside or outside
o In the front area you can
buy ice-cream and drinks.
You can sit in beach chairs,
there you can talk to your
friends
o In the rear area you can
listen to the TOP 100 and
you can also dance with bare
feet in the sand and you can
chill in hammocks
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8. Plan of the location
ice-cream
cash
smoothie
C
O
C
K
T
A
I
L
Dan
c
floo e
r
entry
Chill area
toilet
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9. Prices
2€
small
3€
medium
4€
big
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10. Agenda
• Description
Target audience
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Location and Sales
Cost analysis
Co- Workers
SWOT-Analysis
Local competition
Anja P

11. Target audience
Our restaurant is mainly for
teenager planned in which of
course everybody is welcome.
Anja P

12. Agenda
• Description
• Target audience
Location and Sales
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•
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Cost analysis
Co-Workers
SWOT-Analysis
Local competition
Anja P

13. Location
• We want to start it in the city centre of
Munich, because there isn‘t a beach and so the
people there would be very happy to have a
restaurant like this
• The restaurant should also be in other
countries and cities
• The building must be near a underground
station or a school, so the teenagers can go
home alone
• The prices in this restaurant should be very low
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14. Anja P
Location choice
(compare Munich,Zaragoza and Zebugg)
Munich
Location
Factors
Rent of
Small shop
Local wage
for one
hour
monthly
ticket
public
transport
Importance
30%
30%
Grades
(1-5)
1
2
15%
5
25%
1
Weighted Grades
Grades
(1-5)
0,3
0,6
0,75
population
SUM:
100%
Zaragoza
0,25
Zebugg
Weighted Grades
Grades
(1-5)
Weighted
Grades

15. Sales
First we want to build our first restaurant in the
city centre of munich.
If we have success we want to build others.
For example in:
-Köln
-Berlin
-Hamburg
-Wien
-Paris
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16. Important for parents
Opening times:
 Monday-Friday: 4pm-9pm
 Saturday, sunday and holiday:
2pm -10pm
 All the drinks are without
alcohol !!!!!
 Smoking is prohibited !!!!
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