This document summarizes a presentation on the Lean Entrepreneurship approach to developing the PickUsUp service. It includes the agenda, development of the logo, slogan and blog, description of the PickUsUp service, canvas business model, selection and testing of hypotheses regarding customer segments, value proposition, revenue streams, key partners, key activities, and channels. The presentation team thanks the audience for their attention and provides lessons learned from working together as a group on the project, highlighting the benefits of collaboration and task distribution.

1. Católica Lisbon School of Business and Economics
Lean Entrepreneurship
27.04.2015
PresentaBon I

2. Agenda
Canvas
Business
Model
Logo, Slogan,
Blog
PickUsUp
Service
Hypotheses
TesBng

3. Logo, Slogan & Blog
Logo
Slogan
Homepage & Blog
DRINK & DRIVE, but RESPONSIBLY: use PickUsUp!
hWp://pickusupstartup.wix.com/home

4. Logo, Slogan & Blog

5. Logo, Slogan & Blog

6. PickUsUp Service
PickUsUp is the perfect soluBon for you if you want to drive your own car when going out
for the night, but do not want to leave your car at an unaWended place a[er you drank
alcohol and cannot drive your car back home.
PickUsUp solves the need of geng home at night safely a[er drinking alcohol with the
big plus of having your own car at home with you the next day.

7. Canvas Business Model

8. Canvas Business Model
Hypotheses selection

9. Hypotheses Testing
Customer Segments
Hypothesis Form
Model
Version
2.0
1
Component:
Customer Segments
Code: CS01
Hypothesis
We believe that people drink and drive when going out if
Test
out of the total of quesBoned people
Valida4on
More than 50% give a posiBve answer.
Result

10. Hypotheses Testing
Customer Segments
Hypothesis Form
Model
Version
2.0
1
Component:
Customer Segments
Code: CS02
Hypothesis
We believe that young adults (between 18-­‐25) are interested in using our service if
Test
out of the total of quesBoned people
Valida4on
More than 50% give a posiBve answer.
Result

11. Hypotheses Testing
Customer Segments
Hypothesis Form
Model
Version
2.0
1
Component:
Customer Segments
Code: CS03
Hypothesis
We believe that adults (between 26-­‐50) are interested in using our service if
Test
out of the total of quesBoned people
Valida4on
More than 40% give a posiBve answer.
Result

12. Hypotheses Testing
Customer Segments
Hypothesis Form
Model
Version
2.0
1
Component:
Customer Segments
Code: CS04
Hypothesis
We believe that more men than women tend to drive and leave their car at some
other place than home a[er drinking
Test
If a corresponding quesBon in an interview results in
Valida4on
a difference of more than 20 percentage points.
Result

13. Hypothesis Form
Model
Version
2.0
1
Component:
Value ProposiBon
Code: VP01
Hypothesis
We believe that our customers get addiBonal value out of being taken home together
with their own car instead of leaving their car in an unaWended place if
Test
Out of the total number of interviewees
Valida4on
More than 50% answer a corresponding quesBon with yes.
Result
Hypotheses Testing
Value Proposition

14. Hypothesis Form
Model
Version
2.0
1
Component:
Value ProposiBon
Code: VP02
Hypothesis
We believe that our customers get addiBonal value out of being taken home together
with their own car instead of drunk-­‐driving and thereby endagering themselves, their
passengers and possibly destroying their car if
Test
Out of the total number of interviewees
Valida4on
More than 50% answer a corresponding quesBon with yes.
Result
Hypotheses Testing
Value Proposition

15. Hypotheses Testing
Revenue Streams
Hypothesis Form
Model
Version
2.0
1
Component:
Revenue Streams
Code: RS01
Hypothesis
We believe that our customers are willing to pay an amount for our service between a
single-­‐taxi ride home and a two-­‐way trip to get home and pick up the car the next day
Test
If out of the total number of interviewees
Valida4on
More than 40% answer a corresponding quesBon with yes.
Result

16. Hypothesis Form
Model
Version
2.0
1
Component:
Revenue Streams
Code: RS02
Hypothesis
We believe that our customers prefer a zone-­‐model relaBve to a taxi-­‐payment method
Test
if the results of an A-­‐B-­‐test
Valida4on
are clearly in favor of the zone model.
Result
Hypotheses Testing
Revenue Streams

17. Hypothesis Form
Model
Version
2.0
1
Component:
Key Partners
Code: KP01
Hypothesis
We believe that our suppliers (scooters) will enter a promoBonal relaBonship with us
if
Test
We receive
Valida4on
PosiBve response a[er explaining our service to them.
Result
Hypotheses Testing
Key Partners

18. Hypothesis Form
Model
Version
2.0
1
Component:
Key Partners
Code: KP02
Hypothesis
We believe that the Government is interested in supporBng our concept if
Test
Valida4on
Result
Hypotheses Testing
Key Partners

19. Hypothesis Form
Model
Version
2.0
1
Component:
Key AcBviBes
Code: KA01
Hypothesis
We believe that our customers have more trust in our service if we select our drivers
according to a transparent process and provide some kind of cerBficate if
Test
Out of the total number of interviewees
Valida4on
More than 50% answer a corresponding quesBon with yes.
Result
Hypotheses Testing
Key Activities

20. Hypothesis Form
Model
Version
2.0
1
Component:
Channels
Code: CH01
Hypothesis
We believe that our customers prefer the usage of an App to book our service instead
of phone calling
Test
Out of the total number of interviewees
Valida4on
More than 50% answer a corresponding quesBon with yes.
Result
Hypotheses Testing
Channels

21. Hypotheses Testing
Matrix to define priorities
People drink and drive
Drunk-­‐driving
Leaving their car in an
unaWended place
Young adults
(between 18-­‐25)
App
Scooter’ suppliers
Government
Zone Model

22. Lessons Learned 1.0 – Group Work
• Time-­‐consuming, but very producBve real group work
• Helpful to analyze individually before discussing in the group
Business Canvas:
new target segment developed
challenge of gaining support of key partners (government, scooter manufacturer)
revenue streams strategy
• Clear task distribuBon to avoid doing work twice
homepage, logo, texts for the blog, presentaBon, among others
• Open communicaBon
guarantees exchange of ideas and creaBvity

23. The PickUsUp Team thanks you
for your attention!
Beatriz Carreira
The Designer
152114018
João Malpique
The Visionary
152114138
Carolin Scharnagl
The Hacker
152114095
Filipe Orvalho
The Hustler
152114055
Romane Soulié
The Hustler
159114629