1. A
Summer Project Report
On
Comparative analysis of
The Indian express and The Times of India
Submitted
To
OAKBROOK BUSINESS SCHOOL
(Gujarat Technological University)
A Project Report Submitted in Partial Fulfillment of the requirement for the
award for the degree of MBA
Submitted By 1 Hemangini Shah
2 Safdar Karimi
2. Point to be covered….
Industry Introduction
Company Introduction
Topic Introduction
Objectives
Data analysis
Finding
Suggestions
Conclusion
3. Industry Introduction
India is the second largest market for NEWS Papers in the
World after China.
74 of the world's 100 best-selling dailies are published in
Asia.
Print remains the world's largest advertising medium, with
a 40% share.
Timothy Balding, chief executive officer of WAN, said
“Newspaper circulation has been raising or stable in three-
quarters of the world's countries over the past five years
and in nearly 80% of countries in the past year.”
4. Company Introduction
The Indian Express(IE)
The company was founded by Ramnath Goenka in 1932.
The Indian Express is published at Nine location.
Today, it is the leading light in the battle against
corruption as well as empowering the people of India.
There are 9 places in India to distribute Indian Express
There are 4 edition of India Express
5. Topic Introduction
Comparative analysis of The Indian Express and The
Times of India.
Comparative analysis:
The item-by-item comparison of two or more
comparable alternatives, processes, products, quality,
and price.
6. Objectives
To understand the attitude of reader toward TOI/IE
To understand the satisfaction level of customer with
TOI/IE
To know the influencing factors for customer buying
behavior for TOI/IE
7. Research Methodology
Research design: Descriptive research design
Population: Ahmedabad
Sampling Method: Random Sampling
Sampling Size: 100
Data Type: Primary Data
Data collection Method: Questionnaire
Data Analysis Method: Graphical Method
8. 1)Do you read news paper
100,
100%
0,
0%
Preferences
Yes
No
Preferences Column1
Yes 100 100%
No 0 0%
9. 2) Which Type of news paper do you
read?
79,
79%
21,
21%
Prefered Sector
Genereal Finance
Prefered Sector Column1
Genereal 79 79%
Finance 21 21%
10. 3) Which news paper do you
subscribe?
36, 36%
9, 9%
32, 32%
9, 9%
14,
14%
Prefered News Paper
Times of
India
Economic
Times
Indian
express
Business
standards
DNA
Preferred
News
Paper percentage
Times of India 36 36%
Economic Times 9 9%
Indian express 32 32%
Business
standards 9 9%
DNA 14 14%
11. 4) Ranking of TOI and IE.
The Indian Express
31%
38%
28%
3%
The Indian Express
1 2 3 4
1 2 3 4
The Indian
Express 31% 38% 28% 3%
10 12 9 1
1-Poor, 2-Average,3-Good,4-excellence
12. Times of india
11%
17%
31%
47%
The Times of India
1 2 3 4
Continued…
1 2 3 4
Times of
india 11% 17% 31% 47%
2 6 11 17
1-Poor, 2-Average,3-Good,4-excellence
15. 6) Factor influencing purchase
behavior
Indian Express
Quality
of News
Price
Brand
Name
Availibil
ty
Scheme
1-Not Important 0 9 6 0 19
2-Average 25 38 41 28 50
3-Important 22 31 44 34 31
4-Most Important 53 22 9 38 0
0
9 6
0
19
25
38 41
28
50
22
31
44
34 31
53
22
9
38
0
0
10
20
30
40
50
60
1-Not Important
2-Average
3-Important
4-Most Important
16. Quality
of News
Price
Brand
Name
Avaibilit
y
Scheme
1-Not Important 0 17 11 0 33
2-Average 22 56 31 31 53
3-Important 33 19 56 28 14
4-Most Important 44 8 3 42 0
0
17
11
0
33
22
56
31 31
53
33
19
56
28
14
44
8
3
42
0
0
10
20
30
40
50
60
1-Not Important
2-Average
3-Important
Times of India
Continued…
17. 7) The Most Preferred News
Category
Indian Express
25
31
22
6
9
6
National News
World News
Politics
Sports
Entertainment
Finance/
Investment
National News 25
World News 31
Politics 22
Sports 6
Entertainment 9
Finance/ Investment 6
18. Continued…
28
39
22
11
6 3
National News
World News
Politics
Sports
Entertainment
Finance/Invest
emnt
Times of India
National News 28
World News 39
Politics 22
Sports 11
Entertainment 6
Finance/Investemnt 3
19. 8) Describe the Satisfaction level
with the Supply Chain
Indian Express
0
62.5
15.63
18.75
3.13 Highly
Satisfied
satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
Highly Satisfied 0
satisfied 62.5
Neutral 15.63
Dissatisfied 18.75
Highly Dissatisfied 3.13
20. Continued…
Times of India
13.88
61.11
13.88
0 0 Highly
Satisfied
satisfied
Neutral
Dissatisfied
Highly
Dissatisfied
Highly Satisfied 13.88
satisfied 61.11
Neutral 13.88
Dissatisfied 0
Highly Dissatisfied 0
21. 9) Usefulness of Ads related to
Employment & deals and Discount
Indian Express
56.25
43.75 Yes
No
Yes 56.25
No 43.75
23. Finding
Times of India has more market compared to Indian
Express
The ranking of TOI is higher then IE
Around 47% customer ranked TOI excellent and only
3.12% ranked IE excellent
More then 50% of TOI customer are satisfied with its
price & editorial and there percentage is less than 50%
in IE
Availibility of newspaper is the most important factor
that influence customer to buy a particular newspaper
24. Continued…
Customers are not much bothered about price
newspaper. mostly the customer have ranked price as
average importance
Brand name of TOI plays significant role in purchasing
decision of customer
Quality of news is as much important as the
availability of newspaper
25. Suggestions
Should do something to create Brand Image.
Focus on internal Designing
Adding More Magazines
Add some Portal for local NEWS.
Increase more number of Job Related Ads.
Should Improve Supply Chain.
26. Conclusion
The main conclusion which is derieved from our
project is that people are more interested in times of
india rather than The Indian Express.
Because of the brand name of times of india, indian
express is not behind earning the money , instead they
want the reader to be satisfied by the information
which they are getting by the newspaper.
